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Find out how to Use Amazon Launchpad After Your Profitable Crowdfunding Marketing campaign

May 19, 2021

So — you’ve efficiently funded your Kickstarter or Indiegogo crowdfunding marketing campaign. 

To start with: Congratulations! That’s an enormous accomplishment. However along with your profitable product launch comes a brand new alternative to develop your online business, and it’s worthwhile to capitalize. 

There are a number of actionable steps you may take to maintain the momentum alive out of your crowdfunding marketing campaign, similar to: 

  1. Utilizing Amazon LaunchPad — which we’ll focus on on this article. 
  2. Persevering with your marketing campaign on Indiegogo InDemand. Be taught extra about that right here. 
  3. Constructing an e-commerce retailer on a platform like Shopify. Find out about that right here. 

For now, let’s concentrate on Amazon Launchpad. 

You’ll come away with an understanding as to how this highly effective platform can go to work on your product/enterprise, in addition to some potential drawbacks to pay attention to. 

Let’s blast off! 

What’s Amazon Launchpad? 

Amazon Launchpad works together with greater than 25: 

  • Fairness Capital Companies 
  • Startup Accelerators 
  • Crowdfunding Platforms 

Allowing startups the power to shortly market and supply their merchandise on the Amazon.com super-website. 

Entrepreneurs which have pulled off profitable crowdfunding initiatives have already got a base of customers. With Launchpad, you may take that present viewers and hyperlink it with new audiences on a global scale.

This may be particularly priceless for startups which have stock they’re seeking to transfer out the door. 

Promoting on Launchpad specifically presents some perks that you just don’t get from promoting simply on Amazon, similar to: 

  • Stock administration, order satisfaction, and buyer assist is taken care of by the Launchpad group — in an effort to concentrate on additional innovation and rising your online business.  
  • Launchpad group that solutions questions and assists with onboarding. 
  • Entry to unique promotions similar to present guides. 

Is Amazon Launchpad Proper For Your Product? 

Naturally, it relies upon. 

You probably have a whole lot of stock and you’ll proceed to fabricate at a excessive charge, then Amazon Launchpad might be good for your online business. 

You also needs to contemplate the kind of product you’re providing. If you happen to’re promoting a gadget or gizmo, that’s nice for pushing to customers.

However if you happen to efficiently funded a specialised medical machine, per se, there in all probability gained’t be a lot curiosity.  

And to promote on Launchpad, you’ve acquired to maintain a pair issues in thoughts: 

  • Amazon desires to make sure you have sufficient objects for buyer satisfaction. This implies having inventory available to promote at a big scale. 
  • You promote the product to Amazon on wholesale phrases, after which they promote it at a retail charge. 

When promoting on Amazon Launchpad, you’ve got the prospect to get hundreds of thousands of eyes in your product — which is fairly thrilling. However there are some drawbacks as nicely. 

Drawbacks of Amazon Launchpad 

Listed below are some potential pitfalls of utilizing Amazon Launchpad: 

  • Lack of brand name management: Whenever you promote on Amazon Launchpad, your product seems on the Amazon platform. Generally, individuals aren’t as involved along with your model they usually would possibly purchase as soon as, then by no means come again. That’s why brand-centric creators are inclined to choose Shopify to speak messaging and acquire buyer information. 
  • Lowered Margins: Whereas Launchpad presents the chance for extra individuals to purchase your product, you’ll make much less on every sale. Launchpad itself doesn’t apply a charge, however you’ll be promoting as an Amazon vendor, which implies that they’re taking a piece of your income. 
  • Hazard of Copycats: Amazon requires you to trademark your model with the Model Registry and, subsequently, Amazon Launchpad. Nonetheless, this doesn’t frequently safeguard your thought. Counterfeits and knock-offs can turn out to be an actual concern. To be taught extra about probably receiving a patent to guard your product, go to this text. 

Key Takeaways 

Now that we’ve recognized among the execs and cons of utilizing Amazon Launchpad after your profitable crowdfunding marketing campaign, you need to resolve if the platform is true on your promoting technique going ahead. 

If you happen to suppose that Launchpad is the following step in your journey, you may apply right here. 

Simply be sure that to contemplate different choices similar to Indiegogo Indemand and your individual e-commerce retailer earlier than you bounce the gun with Launchpad. 

We hope that this text was useful for you. Right here at CrowdCrux, our mission is to empower entrepreneurs such as you to realize their desires. 

If you would like extra insider recommendation, take a look at among the different sources we’ve: 

In search of extra personalised recommendation? 

E-book a training name with founding father of CrowdCrux Salvador Briggman. 

Good luck along with your future endeavors, and congrats once more on the profitable crowdfunding marketing campaign! And keep in mind, CrowdCrux is right here if you happen to want us!