Huami Amazfit Raises $3.3M on Indiegogo by Connecting Well being with Expertise – Indiegogo Weblog

Huami Amazfit is on a mission to assist folks enhance their well being with expertise, they usually’ve not too long ago used crowdfunding to launch two wearables: The Amazfit X smartwatch that screens general health and gives easy-to-understand well being suggestions. The Amazfit ZenBuds are light-weight, noise-cancelling earbuds that may be comfortably worn all evening lengthy. The campaigns have raised over $3.3M collectively, inspiring each the Huami Amazfit crew and their crowdfunding backers to create a more healthy world with expertise. 

Wearables designed by well being consultants

Huami Amazfit’s story started 2013, when it was based on a noble mission: “Join well being with expertise.” The corporate got down to construct biometric and bioanalytic expertise and set up a world well being ecosystem, and has since change into one of many largest wearable producers on this planet.

Huami Amazfit actually needed well being to be the main focus of their model, so that they employed a crew of medical consultants to assist construct and oversee their merchandise, to make sure that wearables would measure the precise issues and provide sound medical recommendation. “Ninety % of our medical professional crew has a doctorate diploma,” says Huami. “It’s what helps to tell apart us from different makers of wearable expertise.”

“All of our smartwatches offer you a studying that we name PAI: Private Exercise Intelligence. It takes all your totally different health metrics under consideration and provides you a single quantity that can assist you perceive your general well being,” says Huami. “We wish to visualize the info that the biometric sensors seize and translate it into one thing helpful and simple.”

The model, which is headquartered in China, is listed on the New York Inventory Trade and has shipped over 100 million gadgets internationally since its founding. However regardless of their world attain, Huami Amazfit isn’t very well-known in the USA. Crowdfunding has been their probability to boost consciousness and construct an ecosystem of merchandise and customers in North America. 

“The model doesn’t have sufficient publicity that we’d like within the US market,” Huami says. “However challenges are oftentimes alternatives. It’s an opportunity to share our firm imaginative and prescient with an entire new group of individuals.”

Two wonderful Amazfit merchandise on one crowdfunding platform

Huami Amazfit doesn’t do issues by half measures. So after they determined to make use of crowdfunding to construct a group in the USA, they did it with not one, however two campaigns. They unveiled a number of wearables at CES 2020 in Las Vegas, after which launched two of them on Indiegogo. 

The Amazfit X Curved Smartwatch is as lovely as it’s purposeful. The watch, which tracks coronary heart charge, health actions, sleep high quality, blood oxygen ranges, and extra, has a design that curves elegantly across the wearer’s wrist. “All the pieces on the watch is curved, even the battery,” says Huami. The battery, the truth is, is what helps to set the Amazfit X aside: It could possibly last as long as seven days on a single cost. “Due to our personal algorithm, AI chip and biometric sensors, we will ensure that the info is correct whereas consuming much less battery,” says their spokesperson. 

The Amazfit X can be competitively priced for the variety of options it consists of. “You’ll be able to’t discover something at a comparable worth with this many options” says Huami. The Amazfit X additionally has a customizable, always-on show, making it the last word health companion.

Huami Amazfit’s different crowdfunding marketing campaign is for the Amazfit ZenBuds, a pair of light-weight sleeping earbuds that block noise, play soothing sounds, and monitor sleep. The ZenBuds are designed to be worn comfortably all evening to assist to set off and deepen sleep cycles. They will also be worn throughout the day to assist customers drown out distractions and domesticate focus.

“We pay a variety of consideration to suggestions, as a result of necessity is the guts of innovation. We make these merchandise to unravel well being issues, and a variety of our customers have reported that they’re combating sleep,” the tech firm says. “And there actually isn’t another product just like the ZenBuds available on the market.”

Utilizing crowdfunding to get impressed

Huami Amazfit selected to launch these two merchandise by way of crowdfunding as a result of they needed to get early suggestions that would assist them tweak the product. “The 2 merchandise we launched on Indiegogo are comparatively new within the trade. We needed to decide on merchandise that have been in manufacturing however not completed but, as a result of the suggestions we’d get from backers would give us an opportunity to enhance them,” explains Huami.

The Huami crew have targeted on participating with group to get the publicity and suggestions they want. “Constructing belief with backers is kind of necessary with crowdfunding,” the corporate says. “We inform the story of who we’re as a longtime model and show photos and movies of our manufacturing facility.”

“We deal with sustaining relationships,” says Huami. “We’ve acquired a variety of funds and have 20Okay backers all over the world. These relationships don’t finish when the crowdfunding marketing campaign ends. They proceed. We at all times wish to ensure that there’s a approach for backers to succeed in out to us.”

Amazfit X and ZenBuds have been extraordinarily standard on Indiegogo, collectively elevating over $3M. “The outcomes have been shocking to the crew. The campaigns considerably surpassed our inside objectives. The crew is working further hours to verify we will ship on time. We’re going to ship in batches as a substitute of all of sudden.”

“Crowdfunding is an efficient option to construct model consciousness. We’ve used it to get press protection and discover influencers. Our campaigns have allow us to present a brand new viewers that our wearables are good for well being,” says Huami.

Their campaigns have additionally indicated curiosity in these progressive new gadgets, and the crew has discovered the response exhilarating. “The campaigns have proven demand,” says Huami. “However connecting with all of those backers? It’s impressed the crew to create higher merchandise.”

To assist the Huami Amazfit campaigns, try the marketing campaign pages for Amazfit X and ZenBuds.