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Kickstart Information for Launching a Podcast on Patreon


We don’t suppose something ought to get in the way in which of you reaching your objectives, particularly not time-sucking sign-up duties. That’s why we made launching your Patreon a fast and straightforward course of. You may spend as a lot (or as little) time as you need selecting your options and laying out your content material earlier than sharing your web page with the world. When you’re nonetheless feeling a little bit hesitant, do not forget that your web page is rarely everlasting. We perceive that your objectives may shift and your wants might change. That’s why you’ll be able to add options, delete tiers, and edit choices anytime after you launch.

Construct your web page

Design your membership

We suggest month-to-month upfront billing, so new patrons get charged instantly once they join your Patreon and get quick entry to all earlier posts for his or her tier.

Customise your web page

Your Patreon is sort of a handshake. It’s your probability to make a fantastic first impression together with your potential followers, so have enjoyable with it.

Be daring together with your branding

Contemplate a reputation that makes folks really feel like they’re becoming a member of a membership or group quite than simply sitting within the viewers. These little particulars stick to folks and can make you stand out in a sea of podcasters.

Say good day

After you have folks’s consideration, it’s time to reel them in. Introduce your podcast with a brief welcome video and written put up explaining to everybody what your Patreon is all about.

Want a step-by-step information? We’ve obtained that:

Select what you wish to provide your patrons

You realize your followers greatest. Take into consideration what makes your group particular and what would add worth to your patrons’ total Patreon expertise. Simply ensure that your provides are easy, simple, and manageable — and don’t be afraid to experiment. We propose checking up in your advantages each few months to see in the event that they’re sustainable and thrilling to your group.

Design your tiers

Simplicity is essential. Wherever between one and three tiers is an effective possibility for many creators, however three actually appears to be the candy spot the place patrons have sufficient choices with out leaving them (otherwise you!) feeling overwhelmed.

Choose your advantages

Patreon allows you to fully customise your advantages at each tier. When you’re searching for some concepts, these are the highest advantages podcasters provide their patrons:

And when doubtful, simply ask! Ballot your followers on social media to see what sorts of unique advantages they’d wish to see.

In search of inspiration? Take a look at what different podcasters are providing:

Selecting tiers and advantages for podcasters

The hosts of ‘{Couples} Remedy’ stroll via why conserving tiers and advantages easy pays off.

Select what you’ll get in return

Patreon ought to really feel like a mutually helpful scenario the place each you and your followers are getting probably the most out of the platform. That implies that whereas it’s essential to verify your patrons are taken care of, you’ll additionally have to be sure to’re selecting the best value to your work that appropriately displays its worth.

Worth your tiers

There’s no magic quantity in the case of pricing. It’s as much as you to determine what’s going to work to your fanbase and what is sensible primarily based in your advantages. Most podcasters begin their tiers at $5, which matches the worth of extras like bonus episodes, early entry, and Discord advantages. Plus, patrons who pledge between $5 and $eight normally stick round longer than patrons who sit at different tiers.

How podcasters promote their Patreon

‘True Crime Obsessed’ promotes their “binge-able” patron-exclusive library throughout pre- and mid-roll segments. Right here’s why.

Launch your Patreon

Begin with a mushy launch
Begin importing episodes so your web page is populated earlier than you formally launch. E mail, textual content, or name your loved ones and buddies to allow them to know that your Patreon is up and operating, and have them test it out earlier than you’re taking it public. That offers you time to assemble suggestions, make adjustments, and hopefully achieve your first handful of patrons.

Unfold the phrase

When you’ve completed a mushy launch together with your inside circle, it’s time to shout it from the rooftops. Put up your web page on social media, ask buddies to unfold the information, or discover methods to work it into your each day conversations. Do no matter you must do to unfold the phrase. Nonetheless you select to make the announcement, attempt to lead with worth. Be clear on what your patrons will get, how usually they’ll get it, and the way their membership will allow you to maintain creating.

Listed here are a number of methods to casually sprinkle Patreon into your each day content material to introduce it to your viewers:

  • Give a shoutout to your patrons throughout episodes
  • Tease patron-only episodes on social media
  • Share attention-grabbing matters of dialog occurring in your Discor
  • Promote an unique occasion or livestream

To go additional:

With these easy steps, you’ll have your Patreon able to go very quickly. If you wish to dive deeper into any side of your web page, profit choices, or pricing, take a look at all our sources for podcasters on Patreon U.