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Kickstart Information for Launching a Podcast on Patreon


We don’t suppose something ought to get in the best way of you reaching your targets, particularly not time-sucking sign-up duties. That’s why we made launching your Patreon a fast and simple course of. You possibly can spend as a lot (or as little) time as you need selecting your options and laying out your content material earlier than sharing your web page with the world. In the event you’re nonetheless feeling slightly hesitant, keep in mind that your web page is rarely everlasting. We perceive that your targets would possibly shift and your wants could change. That’s why you possibly can add options, delete tiers, and edit choices anytime after you launch.

Construct your web page

Design your membership

We advocate month-to-month upfront billing, so new patrons get charged immediately once they join your Patreon and get fast entry to all earlier posts for his or her tier.

Customise your web page

Your Patreon is sort of a handshake. It’s your probability to make an ideal first impression together with your potential followers, so have enjoyable with it.

Be daring together with your branding

Take into account a reputation that makes individuals really feel like they’re becoming a member of a membership or neighborhood slightly than simply sitting within the viewers. These little particulars follow individuals and can make you stand out in a sea of podcasters.

Say whats up

After you have individuals’s consideration, it’s time to reel them in. Introduce your podcast with a brief welcome video and written submit explaining to everybody what your Patreon is all about.

Want a step-by-step information? We’ve acquired that:

Select what you wish to provide your patrons

You already know your followers greatest. Take into consideration what makes your neighborhood particular and what would add worth to your patrons’ total Patreon expertise. Simply be sure that your presents are easy, easy, and manageable — and don’t be afraid to experiment. We recommend checking up in your advantages each few months to see in the event that they’re sustainable and thrilling on your neighborhood.

Design your tiers

Simplicity is essential. Anyplace between one and three tiers is an efficient possibility for many creators, however three actually appears to be the candy spot the place patrons have sufficient choices with out leaving them (otherwise you!) feeling overwhelmed.

Choose your advantages

Patreon permits you to fully customise your advantages at each tier. In the event you’re searching for some concepts, these are the highest advantages podcasters provide their patrons:

And when unsure, simply ask! Ballot your followers on social media to see what sorts of unique advantages they’d wish to see.

Searching for inspiration? Take a look at what different podcasters are providing:

Selecting tiers and advantages for podcasters

The hosts of ‘{Couples} Remedy’ stroll by way of why holding tiers and advantages easy pays off.

Select what you’ll get in return

Patreon ought to really feel like a mutually useful scenario the place each you and your followers are getting essentially the most out of the platform. That signifies that whereas it’s necessary to ensure your patrons are taken care of, you’ll additionally must be sure you’re selecting the best worth on your work that appropriately displays its worth.

Worth your tiers

There’s no magic quantity with regards to pricing. It’s as much as you to determine what is going to work on your fanbase and what is smart based mostly in your advantages. Most podcasters begin their tiers at $5, which matches the worth of extras like bonus episodes, early entry, and Discord advantages. Plus, patrons who pledge between $5 and $eight normally stick round longer than patrons who sit at different tiers.

How podcasters promote their Patreon

‘True Crime Obsessed’ promotes their “binge-able” patron-exclusive library throughout pre- and mid-roll segments. Right here’s why.

Launch your Patreon

Begin with a comfortable launch
Begin importing episodes so your web page is populated earlier than you formally launch. Electronic mail, textual content, or name your loved ones and buddies to allow them to know that your Patreon is up and operating, and have them test it out earlier than you’re taking it public. That provides you with time to assemble suggestions, make adjustments, and hopefully acquire your first handful of patrons.

Unfold the phrase

When you’ve completed a comfortable launch together with your inside circle, it’s time to shout it from the rooftops. Submit your web page on social media, ask buddies to unfold the information, or discover methods to work it into your every day conversations. Do no matter you could do to unfold the phrase. Nevertheless you select to make the announcement, attempt to lead with worth. Be clear on what your patrons will get, how usually they’ll get it, and the way their membership will allow you to maintain creating.

Listed here are a couple of methods to casually sprinkle Patreon into your every day content material to introduce it to your viewers:

  • Give a shoutout to your patrons throughout episodes
  • Tease patron-only episodes on social media
  • Share fascinating matters of dialog occurring in your Discor
  • Promote an unique occasion or livestream

To go additional:

With these easy steps, you’ll have your Patreon able to go very quickly. If you wish to dive deeper into any side of your web page, profit choices, or pricing, take a look at all our sources for podcasters on Patreon U.