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Kickstarter’s 2021 Profit Assertion Is Out Now — Kickstarter
Again in 2015, Kickstarter reincorporated as a Public Profit Company. We did this so we may break free from a system that prioritizes income above every part else, and so we may keep centered on our mission: to assist deliver artistic tasks to life. Progress towards our mission is what’s most vital to us, so we legally certain ourselves to this pursuit and hardcoded it into our company constitution, together with commitments to all the time help artistic work and artists, to function in accordance with our values, and to donate 5% of our post-tax income to arts schooling and organizations combating inequality.
Annually since we grew to become a PBC, we’ve printed an annual Profit Assertion, through which we report on how properly we’ve lived as much as these commitments. Our 2021 Profit Assertion is out now, and I’m excited so that you can learn in regards to the work we did. It consists of a number of case research of modern and galvanizing Kickstarter creators, and a bunch of stats we predict will probably be of curiosity to you.
Listed below are just a few highlights and causes to dig into the Assertion:
- Final 12 months, almost 3.2 million individuals pledged greater than $800 million to impartial creators on Kickstarter. Collectively, they funded nearly 20,000 artistic tasks. 2021 marked the best funding success price in our historical past, with 54% of tasks reaching their funding aim. We’re somewhat biased, in fact, however the numbers don’t lie—Kickstarter continues to be an extremely efficient platform for creators to make their concepts into actuality.
- Our “5% Pledge” is how we straight help nonprofit organizations who’re constructing a extra artistic and equitable world. In 2021, our donations resulted in $525,000 to 37 teams centered on ending systemic inequality and selling arts and music schooling. We’re happy with this initiative and we’re excited to see how these orgs proceed to thrive and do their wonderful work.
- We’re dedicated to making sure that Kickstarter stays as helpful, welcoming, and inclusive as it may probably be. Within the Assertion, we lay out all of the vital enhancements we made to our platform in 2021, together with an replace to offer extra transparency into success standing. This was developed in direct response to suggestions from creators and almost 10,000 tasks have made use of the brand new function since its launch. We additionally element new initiatives just like the Artistic Capital x Skoll Basis Fund, which dedicated $500,000 to artistic tasks on Kickstarter led by under-represented creators.
At Kickstarter, we imagine that artwork and artistic expression are important to a wholesome and vibrant society. We predict the easiest way for us to assist make the world a extra artistic place is by throwing ourselves absolutely into pursuing our mission, which is why we grew to become a Public Profit Company. I hope you will learn the total Profit Assertion and that it contributes to your understanding of the PBC kind as a significant different to enterprise as regular.
–Sean Leow, Kickstarter COO and Interim CEO