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#KnowYourGrowth Social Media 101: TikTok

December 9, 2021

The #KnowYourGrowth: Summer season of Social Media workshop was a 4-workshop collection that offered a deep dive into right now’s greatest social media platforms: Instagram, YouTube, Twitter, and TikTok. As a follow-up to that collection, we’ve created these Social Media 101 guides for every platform that will help you develop your model and broaden on-line.

What’s TikTok?

TikTok has been round since 2016, but it surely actually began taking off throughout the pandemic. All the world was at house, burning by episodes of their favourite reveals (for the fifth time) and on the lookout for one thing new to fill the content material void. Individuals have been instantly hooked by TikTok’s viral traits and the way easy it was to document, submit, and attain tens of millions. With its infinite feed, short-form movies, and highly effective algorithm, TikTok rapidly grew to become a spot the place anybody may choose up their cellphone and get inventive.

Key Greatest Practices

Observe the “Cease, Watch, Shock” format

Cease: You might have about three seconds to get individuals to cease scrolling and watch your video, so the start needs to be fascinating sufficient to seize the viewer’s consideration instantly.
Watch: Create some buildup in the midst of the video. You’ll be able to inform a narrative that retains individuals guessing, or present an artwork piece within the making so individuals need to stick round till the tip.
Shock: Now that you simply’ve captured the viewer’s consideration, you need to present a shock that’s price ready for. It needs to be so good that individuals need to watch the entire video over once more and share it with all their pals.

@minuteearth
Bulbasaur’s toes can inform us the place to search out them #frogs #pokémon #animals #learnontiktok #biology

♬ unique sound – MinuteEarth

Take part in what’s trending

Should you’re new to TikTok, jumpstart your development by taking part in traits. Spend even slightly time on the app and also you’ll see what sounds, challenges, and themes are going viral. Then put your personal spin on them to make it extra genuine to you.

Put up a number of movies every day

There’s no restrict to what number of instances a day you’ll be able to submit on the platform. Every video is handled individually within the algorithm and your movies are seen throughout all time zones. Meaning you’ll be able to share as a lot as you need with out worrying concerning the “greatest time” to submit. However bear in mind, high quality nonetheless beats out amount.

Use trending sounds in your video

Songs from all eras, genres, and international locations pattern on TikTok every day. You will get eyes in your movies through the use of hashtags and traits, however you can even go viral through the use of a sound. In case your submit is without doubt one of the prime movies utilizing a selected sound, you’ll pop up beneath that sound’s web page, which suggests much more individuals can uncover your content material.
Unique sound vs. official sound: If you edit a video off platform with a sound included, your video might be posted with an “unique sound.” Official sounds are confirmed sounds by TikTok which have been verified and linked to the precise artist or pattern. Selecting an official sound usually results in extra publicity as a result of individuals can discover your movies just by scrolling by a well-liked sound.
Be your self: Individuals love following genuine creators who hold it actual and trustworthy. When viewers really feel like they will relate to you, they’re extra drawn to your content material.

@patreon
Step inside @durandbernarr’s track writing course of. #Creator #PatreonCreator #FYP #FY #HowTo #MusicHowTo #TikTokMusic

♬ unique sound – Patreon

Patreon Progress Suggestions for TikTok

Hyperlink your Patreon in your bio: When movies go viral on TikTok, you have got excessive publicity to a big international viewers. Once they see your video, they’ll most likely go to your profile. This can be a good probability to incorporate both a bio hyperlink highlighting all of your socials or a singular hyperlink going on to your Patreon.
Present previews of what you supply: Create brief movies highlighting your work and what you do in your Patreon group which might be linked to viral sounds and traits. This creates curiosity and can make viewers need to study extra about what you supply in your Patreon.

@patreon
A message to creators from @cindychendesigns #Creator #patreoncreator #FYP #FY #creatoreconomy #officejob #creativework #creatorcareer

♬ LIMITS THE SKY – Mpax

Tiktok Posting 101

Format: Create movies in vertical format.
Music: Add songs to your movies straight from the app to extend your possibilities of virality.
Descriptions & hashtags: Embody related descriptions and hashtags to place your content material in entrance of the best viewers.
Thumbnail: Select probably the most fascinating thumbnail to get viewers to observe your movies.
Sharing: Share your posts in your different social platforms to extend attain.
Size: Movies can now be as much as three minutes.
Posting time: There’s no “proper” time to submit because of the app’s international attain.

Tips on how to Monetize on TikTok

Creator Fund: Rewards creators for creating TikTok movies.
Creator Market: Collaboration platform to attach manufacturers and creators on TikTok.
Dwell Gifting: Permits viewers to ship creators digital items.