Meet the Founder: Algarve Rock Brewery, Placing Portuguese Craft Beer on the Map

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Fuelled by a love for the Iberian Peninsula and a boredom with “industrial” beer, Algarve Rock Brewery has introduced a brand new dimension to the Portuguese beer scene since its inception in 2017, with a spread of high-quality hand-crafted beers. With craft beer nonetheless very a lot in its early levels in Portugal, Algarve Rock Brewery is capitalising on the more and more fashionable international pattern.

From themed Brew Bars to a line of craft ciders, there are lots of thrilling initiatives within the pipeline for the up and coming beer model, so we sat down with CEO Gary Hosmer to seek out out extra.

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What’s Algarve Rock Brewery’s mission, in your personal phrases?
Our principal objective is to grow to be probably the most profitable craft brewery in Portugal. All our beers are brewed proper right here in Algarve, with solely the perfect pure elements which is what actually units us aside. We wish to name it a no-nonsense brewery – we by no means brew something with chemical compounds or preservatives, simply refreshing beer the best way it was all the time meant to be loved.

What’s the importance behind the identify?
Algarve, Portugal’s south-most area is understood and liked for its white sand seashores and small fishing cities infused with tradition and historical past. We needed our location within the Algarve to be a part of the model itself and our first Brew Bar may have a rock beer backyard in celebration of the area.

Algarve Rock was began by only a couple guys, captivated with actual beer, with a dream of giving Portoguese a reputation. So why not title it after the unbelievable place that made that dream doable!

What differentiates you from different craft brewers available in the market?
Craft beer is pretty new within the Portuguese market however it’s garnering a number of consideration particularly amongst youthful customers. The present market is dominated by brewers creating strong-flavoured beers with fairly excessive alcohol content material. We noticed a niche available in the market for light-tasting beer that’s straightforward to drink. By investing in state-of-the-art brewing and bottling tools, utilizing prime consultants and growing a high-quality model picture, we’ve completed one thing totally different that’s actually difficult the Portuguese brewery panorama.

We create British-style craft beers utilizing expert consultants. Our beer recipes, high quality and consistency are created with the assistance of prime UK brewers and skilled employees in Portugal. Our 3,000 litre Brew Home and related fermentation vessels and auto bottling line present us with the instruments to supply 36,000 litres per 30 days, readily expandable to 80,000 litres to fulfill rising demand.

What’s your favorite half about connecting along with your prospects?
We’re all the time listening to from our prospects and it’s allowed us to raised navigate what they’re searching for and meet their wants. We get evaluations on a regular basis they usually’re overwhelmingly constructive – in regard to flavour, price-point and environment. After we present prospects across the brewery, it’s actually a possibility for us to showcase our ardour for craft beer and present them what we’re all about – so after they come again with constructive suggestions it simply solidifies all the pieces we stand for as a model. 

What’s probably the most vital success the corporate has achieved to this point?
Positively touchdown the contract to supply home beers for Quinta do Lago group in Portugal and Casa do Frango eating places in London. Each of those partnerships are actually indicative of the standing we’ve achieved as a model and hopefully the primary of many. 

We’ve already received plans to open an thrilling craft beer kiosk at a big shopping center (that has over 750,000 month-to-month guests) and shortly the rollout of a lot of themed Brew Bars all throughout Portugal. We’re all the time seeking to meet tendencies available in the market. Alongside craft beer there’s a rising demand for craft cider and laborious seltzers – so we additionally intend to introduce each this yr. Keep tuned! 

How would you describe your organization values?
Trustworthy beer, made actually. It’s so simple as that!

What’s going to the proceeds from this increase make it easier to obtain?
We’re utilizing this fundraising spherical to gas what we hope to be a speedy growth of Algarve Rock-owned Brew Bars. It will require vital funding in advertising and marketing and operations. All startup breweries are cash-hungry throughout the growth years and it’s of utmost significance to take care of momentum on growth, in order that’s precisely what we plan to do.

What pairs greatest with an Algarve Rock brew?
For our Piri Piri Pilsner robust cheese. Our Pale Ale matches properly with spicy meals and our grapefruit IPA matches is improbable with all the pieces.

How/the place do you most get pleasure from enjoyable with a beer?
I’m spoilt for alternative as we provide a handful of actually unbelievable beachside bars. There’s nothing fairly like sitting again with an Algarve Rock Pale Ale because the solar dips beneath the horizon.

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To seek out out extra, and for the chance to take a position, go to Algarve Rock Brewery’s pitch.

Michaela Salomon

Marketing campaign Assist Staff