Meet the Founders of Coronary heart and Soul Nuts

Coronary heart and Soul Nuts is a brand new peanut butter model that’s sweeping the area of interest market! The UK marketplace for peanut butter is roughly £127 million, with a worldwide worth of £2.5 billion. Whereas there are different manufacturers out there, what units them aside is their unique method, which emphasises a wholesome life-style.

We lately sat down with Coronary heart & Soul Nuts co-founders Asli Gokturk and Adem Garip to listen to extra about their journey in crafting the peanut butter of their goals.

A little bit of background in regards to the co-founders of Coronary heart & Soul Nuts: 

Adem was an Elite Private coach who labored in among the finest health golf equipment (LAX Health in South Kensington London) for nearly 10 years. Adem needed to share his experience in health and vitamin to assist individuals to achieve their well being, vitality, complexion and total well-being targets with the merchandise they produce. 

Asli labored as a chef in prestigious eating places together with Gordon Ramsey and The Lanesborough. Asli is a serial entrepreneur and ran her personal profitable catering firm earlier than co-founding Coronary heart and Soul. She focuses on producing distinctive merchandise with distinctive recipes by specializing in discovering the best components that the world provides us, in addition to nice style. 

In a nutshell, what’s Coronary heart and Soul Nuts’ mission?

Our mission is to supply individuals with the healthiest, tastiest and best components and produce thrilling, new and finest merchandise with out being boring, restrictive nor unhealthy.

How do you differentiate from different nut butter manufacturers?

Coronary heart and Soul peanut butters got here out of our residence kitchen in Greenwich, London. We’ve developed our peanut butter over the past 10 years with the identical components we used for our consumption. We needed to share this recipe with individuals to point out them how they’ll create a tasty and wholesome meal. 

There are two alternate options to peanut butter proper now. They’re both utilizing peanuts and including salt, which is boring and sometimes dry. Or they mix peanuts with palm oil and refined sugars which makes it extraordinarily unhealthy.  

There’s a false impression that peanut butter can solely be wholesome when you don’t add something to it, however that’s not the case with our merchandise. 

Are you able to inform us in regards to the staff behind Coronary heart & Soul Nuts?

We’re a staff of two, extremely concerned in each strategy of Coronary heart & Soul Nuts from ingredient sourcing to manufacturing and gross sales. Karen Inexperienced has been pivotal in our journey, serving to us with gross sales and consulting on fundraising. Darren Barron has been a key staff member serving to us discover wholesalers for the model. 

What has development for Coronary heart & Soul Nuts regarded prefer to date?

Thus far, Coronary heart & Soul Nuts has offered over 20,000 jars in native impartial shops with out market stands, tasting periods or an enormous grocery store backing. This validated our product’s concept and proves that we will do even higher once we develop into a nationally recognised model stocked in British supermarkets. 

We’re at present stocked in three main wholesalers, over 100 native natural shops, cafes and delis. Coronary heart and Soul turned out there on Amazon UK on the finish of July 2021. In November 2021, we doubled our gross sales which gave us a stable begin to December. 

What has been the most important studying for the corporate up to now?

We be taught new issues on a regular basis, particularly whenever you’re new in an business! Bringing a brand new product with components overseas to many individuals is tough. However on the time, seeing their reactions to our product is positively overwhelming. We now have additionally realized that it’s difficult to provide a top quality and distinctive product. However it pays off ultimately. 

What a part of Coronary heart & Soul’s journey are you most happy with?

We’re very happy with producing a peanut butter that’s actually distinctive in all methods. We needed to be tasty, thrilling and wholesome. We got down to produce one of the best or nothing. When utilizing components acquainted to many individuals,  it’s straightforward and secure – you do not need to elucidate something to individuals as a result of they already know. However being totally different and making an attempt to show some extent is tough. We imagine whenever you put your Coronary heart and Soul into one thing, there may be nothing that may stand in your method of success. 

What do you’ve got arising sooner or later that you simply’re enthusiastic about?

We’re on the level of creating Coronary heart and Soul a extensively recognised model. We now have new merchandise lined up and they are going to be very totally different with distinctive components solely utilized by Coronary heart and Soul. 

We can be bringing new nut butter merchandise and a few new thrilling impulse shopping for merchandise which might be tasty, thrilling and the healthiest. 

If you’re not working, what do you do in your spare time?

We love going to the gymnasium and coaching to be a wholesome particular person. We additionally get pleasure from going  to the cinema or cooking plant based mostly meals. 

What recommendation would you give to entrepreneurs beginning out?

Plan properly beforehand, be totally different, belief your concepts and by no means surrender.

“THE PATH YOU CHOOSE SHOULD FEED YOUR HEART AND SOUL”

Coronary heart & Soul Nuts at the moment are on the cusp of wrapping up their funding spherical. Go to the pitch as we speak if you wish to be part of the 90+ traders who’re rooting for his or her nationwide success.