Meet the Founders of Plateaway

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Plateaway was born when brothers Harry and Lewis Slagel recognized the want for higher entry to the UK’s finest restaurant manufacturers for folks residing outdoors of London (87% of the UK inhabitants totalling round 59 million folks). Restaurant meal kits, massively fashionable through the pandemic, permit anybody, anyplace, to eat restaurant-quality meals at house, while producing a brand new income stream for eating places. Submit lockdown, 89% of shoppers are wanting their favorite restaurant manufacturers to proceed delivering to their houses. Step ahead Plateaway.

The brothers at the moment are partnered with over 70 restaurant manufacturers providing specifically curated, hand-picked elements, together with their unique companions Shake Shack, Onerous Rock Cafe and Homeslice. 

Plateaway has seen distinctive development since inception in 2020 and has achieved £700,000+ income and offered 21,000+ kits to 14,000+ clients. Now elevating on Seedrs to increase the operation, we sat down with Harry and Lewis to seek out out extra about them.

What have been you doing previous to founding this enterprise and what impressed you to take the entrepreneurship route? 

Rewind to earlier than Plateaway, I (Harry) was working in expertise and digital with firms reminiscent of Sky UK and Engine Group UK. I labored as a UX and repair designer on various large-scale, groundbreaking expertise and public sector digital transformation initiatives.

I (Lewis) have constructed varied companies during the last ten years with the newest being a movie studio working alongside Warner Brothers, Common and Netflix. 

Are you able to inform us a bit about Plateaway’s enterprise mannequin?

Plateaway’s enterprise mannequin is concentrated on our advertising, expertise / knowledge and customer support. In contrast with others within the area we’re a lightweight asset and handle all the pieces with out the associated fee implications of touching and packing the meal kits. We imagine the manufacturers and cooks ought to have full management of their meals. That means we are able to deal with what we do finest on the tech and buyer expertise journey. This mannequin means we are able to scale smarter, leaner and quicker!

What makes Plateaway a more sensible choice in comparison with different opponents out there? 

We’re the most important within the UK in lots of features and have 2x the quantity of companions, 3x the number of meal kits and the most important number of classes in comparison with our second-placed opponents. Our meal kits additionally provide the most important value vary throughout the business to create every day purchases and a premium expertise.

What has development seemed prefer to date for the enterprise? 

Since launching in 2020, our development has been exponential! We began with 6 founding restaurant companions and have now partnered with over 70 manufacturers. We began with a workforce of three, working from our houses to now having a full-time workforce of seven, an workplace area and want to rent.

We additionally used to solely ship throughout the M25 and inside months, expanded our service nationwide. And naturally, our tech has come leaps and bounds from the place it began. I (Harry) constructed the web site myself at first of the enterprise and now he has a workforce of seven builders, supporting me, based mostly throughout Leicester and Ukraine. 

What has been your proudest achievement/s so far?

There have been so many achievements which were far and past what we ever anticipated. Our first achievement needs to be constructing our implausible workforce. We handpicked folks that shared the identical imaginative and prescient and work ethic as the 2 of us and it’s nice to see what now we have created so far.

The opposite standout second is after we partnered with the worldwide and iconic Onerous Rock Cafe. From a younger age we might go to Onerous Rock Cafe with family and friends, and so to have helped Onerous Rock develop their meal kits after which itemizing them on our platform is so rewarding for us. To high it off, we visited their flagship retailer in Piccadilly Circus, and there it was… a poster showcasing Plateaway as you enter immediately reverse the long-lasting Piccadilly Circus billboards, the world’s largest manufacturers pay tens of millions to promote on. An iconic second for the Onerous Rock Cafe model in addition to Plateaway!

What are you wanting ahead to within the close to future?

We’re launching the UK’s first restaurant subscriptions service which is absolutely thrilling. 

We’re additionally going to greater than double the dimensions of our workforce over the approaching yr which is able to imply a bigger workplace, working with extra superb folks and extra mind energy to assist the 2 of us develop the model.

We’re additionally in superior talks with much more nationwide and worldwide manufacturers which we hope to launch in 2022!

A couple of private ones:

Once you’re not working, what are you doing? 

Work, work and extra work! Is there the rest occurring proper now aside from Plateaway? On a critical be aware after we do get just a few hours to loosen up I (Harry) like to observe yoga, play tennis, socialise along with his pals and naturally eat (a whole lot of burgers!). 

I (Lewis) by no means cease! I’m obsessive about all issues automobiles and attend monitor days after I can, love to socialize, going quadbiking and LOVE consuming!!

What are your favorite meals or dishes?

Harry = burger lover – ShackBurger by ShakeShack (clickable hyperlink so deal with your self!!!)

Lewis = pasta extraordinaire – Mushroom Truffle Pasta by Pasta Evangelists (clickable hyperlink so deal with your self!!!)

What’s the largest lesson you’ve learnt thus far constructing Plateaway?

Take a look at, take a look at and take a look at some extra. As a startup now we have learnt the significance of at all times testing various ideas and seeing what works and what doesn’t, then study from the insights, iterate and take a look at some extra. Then when you already know what works finest then you possibly can spend extra and scale. One other one is, don’t be afraid of competitors, competitors proves your market, simply do it higher and keep centered on your self fairly than anybody else!

Plateaway is elevating £500,010 on Seedrs. Try the pitch to hitch the meals supply revolution.