Meet ZAG, the brand new NoLo drinks disruptor

When investing, your capital is in danger.

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Velocity Capital Advisors are consultants within the meals and beverage trade. They’re identified to again the likes of Wild Radish and Full Inexperienced. So when Raj Saxena, Managing Director, tells you “ZAG has the potential to do what Redbull did with vitality drinks”, you already know a model is onto one thing. 

ZAG is a serious disruptor within the NoLo alcohol market, just lately launching into the hospitality trade. Their alcohol free drink is formulated from a mix of botanicals together with kombucha, inexperienced tea and citrus. They’re obsessed with making a beverage that anybody can take pleasure in, is wholesome and is present for the state of the world right now. 

Gross sales of non-alcohol drinks rose sharply prior to now yr by 33.2%, totalling $331 million. IWSR, a drink market analyst agency, predicts the trade to develop by 31% by 2024. This rise is parallel with shopper demand which is just going up. 

Delicate drinks will be stuffed with sugar, overly candy and really unhealthy. Then again, alcohol incorporates about 7 energy per gram. All which don’t present the important minerals our our bodies have to perform. For the well being acutely aware shopper, there’s an absence of choices for a market that actually wants them. In a British Vitamin Basis survey, 62% of Brits made a change to their weight loss program to get more healthy over the previous yr. 64% of these are eyeing the dietary info extra carefully when deciding what to eat. You’ll be able to wager that a large portion of these are the shoppers contributing to the non-alcoholic spirit gross sales rise of 113.4%. ZAG advantages from the development in direction of on-line gross sales and the benefits of tight shopper focusing on from digital promoting, promoting by way of its personal web site and Amazon.

An enormous a part of this trade is buyer satisfaction which ZAG proves, with prospects taking the trip to go away opinions of their merchandise:

Notably, ZAG has been featured in The Unbiased, Ladies’s Health and extra for his or her developments into the trade. To take their enterprise to the subsequent stage, they’re elevating capital on Seedrs for £180,006. Near the end line and simply days to go, ZAG is worked up to welcome new traders into their group and assist them dominate the rising NoLo market.

How precisely?

With the funds raised, ZAG might be doubling down on their advertising and marketing exercise to scale the notice of the model. Additionally they plan to additional develop new merchandise and discover worldwide licensing alternatives. 

When you’re all in favour of being part of the ZAG story, take a look at their marketing campaign right here.