Patreon Acquires Equipment | Patreon Weblog

The time has come for creators to be compensated pretty for his or her work, and right here at Patreon, we’re on a mission to make that occur. Patreon helps fund the artistic class by powering membership companies for creators. The monetization system supporting the web is damaged, valuing advertisers, eyeballs, and engagement as an alternative of creativity. Creators are awakening to this flawed method and on the lookout for options to develop their fan base.

Probably the most efficient methods creators construct a rising and sustainable membership is by promoting merch. Patrons need one thing customized, a bodily artifact to attach them to the creator — and the extra distinctive the higher. However immediately, merch is unnecessarily painful for creators; we’ve talked to heaps of creators who spend time stuffing envelopes, researching the bottom costs on transport, and take limitless journeys to the publish workplace. We need to make merch simple. A easy resolution empowering creators to simply add merch to their membership enterprise, and join deeply with their greatest followers.

Enter Equipment.

Equipment is a staff of creator-centric badasses from NYC made up of designers, photographers and musicians who couldn’t be extra aligned with the Patreon mission. They’re a robust product staff that has been pondering deeply about issues creators face for over three years, and through that point, they’ve constructed a stupendous product in Equipment.com. After we met Equipment founder Camille Hearst and her staff, we have been impressed with the product they constructed, the lively group of creators they help, and the way a lot thought they put into the wants of creators. We knew instantly we needed to work with them.

“We launched Equipment a bit of over two years in the past with a easy thought: assist individuals uncover the merchandise value getting — and create a brand new form of expertise the place your creativity and experience truly earn you cash,” mentioned Camille Hearst, co-founder and CEO of Equipment. “We’re elated to hitch Patreon and work on merch, and look ahead to growing options that may give creators a easy option to ship their merchandise to their members. It’s an honor for us to proceed constructing instruments that allow creators to share their life’s work whereas incomes a sustainable dwelling.”

What’s Subsequent?

Being creator first means doing proper by creators, and Patreon and Equipment are dedicated to making sure all of the content material hyperlinks and income from Equipment.com proceed to function. Over time, we’ll determine the way to combine the most effective concepts from Equipment into Patreon. And, after all, we hope all of the creators on Equipment know they’re welcome to hitch Patreon; we’ll roll out the crimson carpet that will help you construct a membership powered by your greatest followers. For extra data on the way to create a Patreon web page, e-mail us at creators@patreon.com.

We’re assured that sooner or later, being a creator will likely be probably the greatest profession decisions an individual could make. As we see now with the 2 million patrons on our platform, creators can rely on the regular membership income that comes from a set of loyal patrons who need to see them succeed. Sending merch is difficult immediately, however stays a key aspect to the success of membership applications. Along with Equipment, we’re going to make it easy by inventing a option to fulfill automated “merch for membership” that may assist creators cease stuffing envelopes and get again to full time creation.

Wish to be part of our rising staff? Try our open roles.