Seedrs x The Cookaway | Seedrs Insights

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Our workforce has been working from UK lockdown for some time now, and one silver lining is simply how a lot we’ve been in a position to experiment with residence cooking. So, once we bought the possibility to have a world delicacies recipe field from The Cookaway delivered to our doorstep, so we might prepare dinner it just about alongside prime cooks, we couldn’t say no.

An evolution of the beloved recipe field mannequin that’s dominated F&B innovation in the previous few years, The Cookaway is on a mission to deliver pleasure into cooking. Their thrilling menus are made with solely premium high quality elements, and each buyer has the possibility to prepare dinner stay alongside a few of the most inspiring culinary leaders on the market, together with 5 MasterChef’s and a double Michelin starred chef. In simply 12 months,The Cookaway constructed proof of idea, achieved product-market match and delivered over 5,000 bins throughout the UK.

In anticipation of their crowdfunding spherical (which is now stay and open to funding!), a number of eager chefs-in-the-making from the Seedrs workforce have been invited to pattern The Cookaway’s completely curated Tandoori Hen recipe, with Coriander Mint Chutney and Lemon Rice. Not solely did the elements arrive in lower than 2 days inside ordering, we have been in a position to sit on a digital Cookalong with each Nidhi (The Cookaway chef and co-founder) and Sahil (CEO and co-founder) to study prime suggestions, methods and uncover the tales behind the menu and model.

We compiled a number of photographs of our creations, they usually’re mouth-watering to say the least. Right here’s what our workforce needed to say about it: 

“I like cooking, and this was an incredible recipe. It was stuffed with flavour, and watching every thing come collectively at each step was so satisfying. My boyfriend needed to lastly pressure me to cease taking photographs so he might eat…however take a look at these snapshots, are you able to blame me?” – Jasmine Lynn, Funding Crew.

“You wouldn’t usually catch me within the kitchen, however this was wonderful. Becoming a member of the stay Cookalong made for a extremely enjoyable lockdown date evening, and I’d extremely suggest this after lockdown is over too. From a sustainability standpoint, you possibly can actually see the model’s dedication to environmental duty, as there was little or no plastic packaging which is absolutely tough to do in a recipe field!”  – Katherine Gilroy, Marketing campaign Growth Crew.

“Ever for the reason that UK went into lockdown, I’ve been experimenting with completely different recipe field manufacturers. The Cookaway is absolutely particular as a result of it’s extra than simply elements and a DIY toolkit. They’re passionate in regards to the flavours, and international locations they arrive from, and that keenness comes by in each means – from the packaging, to the garnishes, to the cooks speaking you thru every thing stay. This can be a must-try.” – Theo Bishop, Funding Crew.

? Attempt it for your self

If you happen to’re thinking about sampling considered one of their scrumptious Indian menu in a stay Cookalong, you possibly can be a part of Nidhi on April 16th for an unique investor cookalong provided at a particular 30% low cost for the Seedrs group.

All you must do is click on on this unique hyperlink to order your field, and you’ll obtain all of the elements to your door a day previous to the Cookalong occasion together with all becoming a member of directions.It is a chance so that you can have interaction with the Founders of The Cookaway and listen to all about their journey whereas cooking and having fun with considered one of their best-selling Indian menus.

The cookalong will kick-off with getting ready a cup of masala chai when you chat with the Founders. Nidhi (Co-Founder and Indian Cookaway Chef) will then speak you thru the recipes step-by-step and share fascinating information about her meals as you create a scrumptious meal collectively. Sahil (Co-Founder and CEO) may even be at hand to reply some other questions you’ll have about our enterprise and the funding alternative.

There’s nothing we love greater than an F&B success story, and The Cookaway is considered one of them. Their crowdfunding marketing campaign is now stay on Seedrs, with over £650ok raised from greater than 85 traders. 

Try the marketing campaign right here to seek out out extra in regards to the funding alternative.

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