Serving to you Get and Hold Extra Patrons, Half 3: Creating Magic to your Latest Patrons

Welcome to the third and remaining installment of this weblog collection. Again in September, we launched into a mission that will help you get and hold extra patrons — and we’ve been approaching it from many angles, testing concepts, and making modifications massive and small. We began this weblog collection to share the journey with you and hold you knowledgeable alongside the best way.

Since then, now we have made some nice progress, which we’ll define beneath, however that is nonetheless only the start. As we look forward to subsequent 12 months, we’ll proceed to construct upon this basis to make Patreon a super place for creators and their communities.

Should you haven’t learn the sooner posts on this collection, get caught up with Half 1 and Half 2.

Creator web page updates

In Half 2, we instructed you in regards to the unbelievable outcomes from our experiment with the creator web page. We’re transferring in direction of a world the place we tailor sure pages precisely to the viewers, which helps talk extra clearly and enhance efficiency. That is mirrored within the 9% enhance in patron conversion from this web page. That enhance has held regular as we’ve rolled out the change extra broadly throughout Patreon, which suggests extra patrons! Nonetheless, as we proceed to enhance the creator web page, we’re not solely targeted on getting you new patrons, but in addition serving to you retain them. In speaking with creators, now we have heard the stress that comes from dropping patrons.

Lately, we examined the addition of a small field above the posts feed to offer followers a window into the sorts of posts they will acquire entry to by changing into your patron. Within the group that noticed the field beneath, the variety of patrons who cancelled their pledges within the first seven days went down by 5.8%.

Due to this consequence, we’ll be releasing this transformation to all creators and proceed to watch patron retention. This consequence echoes insights from our current conversations with patrons, the place we heard their need for content material that’s related and persistently delivered. Being up entrance about what to anticipate out of your membership permits patrons to really feel assured earlier than and happy after changing into a patron.

New Abstract of locked posts on the creator web page.

Day within the lifetime of your latest patrons

As we mentioned in November’s Hold Time, new patrons typically battle to search out their advantages after pledging, generally inflicting them to cancel within the first day or week of membership. We wish to make it easy to your new patrons to search out the advantages of their membership. We’re excited to share a imaginative and prescient for the way forward for this expertise.

Some items of this imaginative and prescient are already in place: as an illustration, creators can pin a put up to the highest of the posts feed. Additionally, patrons now have entry to a brand new tab on their creator web page referred to as My Membership, which we intend to be the brand new residence for all issues advantages, together with non-public RSS hyperlinks, Discord Communities, and extra.

Beneath, you will get a peek into what your patrons can entry on this tab. Quickly creators will be capable of create welcome notes tailor-made precisely to a patron’s tier of membership.

Try the brand new My Membership tab, which permits patrons to simply see what advantages they will obtain by changing into your patron.As a result of we wish to make sure that these modifications will assist creators retain extra patrons, different items of the imaginative and prescient are at present in testing section. As an example, some patrons will see a welcome message pop up instantly after they pledge that clearly lays out the advantages of membership in addition to a welcome observe. We’ll even be testing out a brand new area for pinned and standard posts on the prime of the posts web page to offer extra visibility to the content material that can captivate your new patrons.

We didn’t overlook about your present patrons

We all know that it’s essential for retention to make the primary moments of your membership magical to your patrons. However we aren’t stopping there. We’ve heard suggestions from creators that their patrons generally have problem discovering posts, which in flip makes it arduous to maintain them as patrons.

Enhancements coming throughout the subsequent couple of months to put up group will assist your patrons get to your content material seamlessly. Submit Title Search will enable your patrons to search out that “Thank U, Subsequent” cowl you posted final 12 months with out scrolling via your whole posts. Characteristic Tags can be displayed extra prominently above the posts feed, in order that patrons can see all of the arduous work you’ve put into organizing by your distinct collection or genres.

To Be Continued…

Now take a breath. Trying ahead to 2020? We’re too.

Subsequent 12 months, we’ll proceed listening to your suggestions and testing methods that will help you get and hold extra patrons, so we will construct the most effective platform for creators.

This is a pair issues on the prime of our record: we’re engaged on supplying you with a easy option to ship and observe advantages like low cost codes. We additionally wish to offer you tailor-made insights that will help you make knowledgeable and efficient selections about your membership. Lastly, we’ll be exploring annual memberships and gifting.

In the meanwhile, we’ll proceed to construct upon the work we’ve put into the creator web page and new patron expertise, supplying you with extra flexibility to create magic to your followers and patrons — new and outdated alike.

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