Spotify is paying podcaster Joe Rogan $200 million for his three-and-a-half 12 months unique podcast deal

It seems that the preliminary studies concerning the $100 million deal between Spotify and Joe Rogan had been off…by roughly $100 million {dollars}.

In line with the New York Occasions, Spotify is seemingly paying podcaster Joe Rogan far more for his or her licensing deal than beforehand reported.

When the deal was first introduced in 2020, it was reported that Spotify would pay Rogan $100 million to solely host his extraordinarily fashionable podcast, The Joe Rogan Expertise, on the music streaming firm’s platform.

Nonetheless, in line with two of the Occasions’ sources, the three-and-a-half 12 months deal is definitely for $200 million. These preliminary studies had been off by double the precise quantity. The deal was already enormous when it was reported to be $100 million.

When Neil Younger demanded his music be taken off of Spotify because of the COVID misinformation discovered on Rogan’s podcast, it was clear which aspect Spotify would land on…exactly due to the cash concerned with Rogan. Understanding that that the deal apparently price $200 million makes Spotify’s resolution to face by Rogan much more clear.

Because the New York Occasions factors out, Spotify has acquired whole podcasting corporations, reminiscent of the favored podcast producer Gimlet, for across the identical quantity that it is paying Rogan for a licensing deal. Spotify is just paying for the exclusivity. Rogan retains artistic management and possession over his present.

The cash Spotify is paying Rogan is smart although, whenever you have a look at the massive image: The music streaming service wished to turn into the de facto podcasting platform, very similar to Apple Podcasts was for a few years. In actual fact, final October, Spotify beat Apple to turn into the largest podcast platform.

And the corporate is just doubling down on podcasting. On Wednesday, Spotify introduced the acquisition of two of the largest podcasting promoting and analytics companies: Podsights and Chartable. 

However nonetheless, $200 million to easily host Joe Rogan’s present solely for three-and-a-half years. That is an astounding sum of money.

Mashable has reached out to Spotify for remark, and we’ll replace this submit if we hear again.