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The UK’s greatest market for personal corporations
Once we launched our Secondary Market, we fired the beginning pistol on a transfer away from a crowdfunding-only platform towards a non-public firm market.
The Secondary Market permits shareholders to checklist and promote their shares in personal corporations. Again in 2017, the Market operated on a hard and fast pricing mannequin and was solely open to our portfolio corporations. We purposely restricted ourselves with a view to take a look at, iterate and construct a scalable, liquid market.
Now, the Secondary Market is effectively and really open for enterprise. Non-public corporations who haven’t raised on Seedrs earlier than can checklist present shares and provides shareholders liquidity.
We’re unlocking a world of monetary alternative for founders, workers, and early buyers.
A Market With Liquidity
The primary key factor we’ve got in 2021 is liquidity.
Over the previous few years, we’ve been step by step iterating and making small tweaks to our Secondary Market. We’re making an attempt to assist buyers overcome the authorized, monetary, and technological hurdles to seeing a return on their investments.
It’s been four years since launching our Secondary Market, and we’ve helped shareholders promote over £10m price of shares in personal corporations. That is along with the £1 billion we’ve helped corporations elevate in whole.
£2m of these shares had been bought within the first 2 months of 2021 alone, after buying and selling a mean of £500ok monthly in 2020.
This upward development proves there’s a quickly rising curiosity in secondary share gross sales on either side of the market.
Discovering liquidity is all the time the most important problem for any market. The expansion fee of the Seedrs Secondary Market ought to present promoting shareholders confidence.
A Easy Manner To Execute
One of many greatest improvements we’ve seen is the simplification of the authorized course of for shareholders.
Once we created the Secondary Market, it was initially restricted to portfolio corporations. Partially, this was as a result of we act as a nominee investor in every firm. Because of this we will execute trades inside the nominee, and we don’t need to do something sophisticated each time shareholders wish to promote.
Within the years since launching, we noticed growing demand from corporations eager to deliver different shareholders beneath the Seedrs Nominee. A variety of CEO’s and CFO’s wish to simplify and clear up their cap-table. So we’ve constructed a function that does simply that.
This now permits us to host share gross sales for shareholders who won’t have invested initially on the Seedrs market.
Final 12 months, we partnered with Capdesk. This tech-enabled partnership makes the itemizing and sale course of even simpler for shareholders trying to promote their holdings.
We now have a easy course of that allows us to execute share transfers for buyers in any personal firm within the UK (and shortly, in Europe).
An enormous step that we would have liked to beat to make the Secondary Market common.
What’s extra?
This partnership with Capdesk permits us to do one thing actually cool.
Firms now have the chance to permit their workers to promote some or all of their choices through a cashless sale. This implies personal corporations can reward and inspire their crew with money whereas constructing a neighborhood of recent buyers.
All while not having to challenge any contemporary shares, and with out workers needing to finance their choices train.

A Confirmed Observe Document
Firms corresponding to Revolut and Cheeky Panda have been highly regarded. Since their 2017 Seedrs marketing campaign, Revolut trades have been netting buyers as much as a 1300%* return.
And in February 2021, greater than £2m of Cheeky Panda shares had been purchased by over 1,100 buyers at a 20% premium to their final spherical. This was by a grouped providing involving the founders and early shareholders.
We additionally noticed SafeToNet mix a major fundraise with a secondary share sale in August 2020. This gave their founders and early-backers some well-earned liquidity.
We’re seeing that curiosity in investing in top-quality startups is larger than ever. A secondary share sale by a high-growth personal firm can count on to obtain the identical curiosity as a major share providing.
To cap it off, we’re quickly launching our first-ever worker choices share sale. We expect this would be the begin of a game-changing strategy to worker advantages and retention.
The Seedrs Market is effectively and really open for enterprise, for each major and secondary share gross sales. Any personal UK firm is eligible to use for itemizing. Should you’d prefer to be taught extra, get in contact immediately.

*The efficiency of the funding set out on this article refers back to the previous, and previous efficiency just isn’t a dependable indicator of future outcomes. As such, this isn’t a sign of the efficiency of every other funding alternative on Seedrs. Returns had been calculated utilizing unaudited accounts and are inclusive of charges.