The way to Set Up Your Fb Pixel on Indiegogo Shifting Ahead

That is an replace to our weblog submit revealed on April 16, 2021.

In April 2021, Fb up to date their Aggregated Occasion Measurement (AEM) protocol, which interrupted how Fb Pixel integrates with Indiegogo marketing campaign pages. Right this moment we’re introducing a patch that restores how Fb Pixel capabilities. Campaigners now should take a number of additional steps to revive performance, listed beneath. 

Background

For a number of years, the Fb Pixel characteristic has given Indiegogo marketing campaign homeowners a method to see information about who visits marketing campaign pages, how one can optimize Fb advert campaigns, and a method to scale advert efforts on Fb. 

Earlier this 12 months, Fb up to date its insurance policies, considerably altering how Fb Pixel integrates with Indiegogo marketing campaign pages. The brand new protocol now stipulates that any given area can solely host a most of eight aggregated occasions. This implies Indiegogo will now not have the ability to straight accommodate the hundreds of lively Fb Pixels on our platform. We will not directly host them, nonetheless, offered that advertisers personal the area of the online pages they ship advert visitors to. That’s on the coronary heart of what our answer entails: shifting ahead, campaigners must host the Fb Pixel on a self-owned area as a center step, then authorize Indiegogo to ship and obtain information from that web page. 

CAPI, Our Answer

Our answer is known as the Conversions API (CAPI), which permits campaigners to take pleasure in the identical Fb Pixel performance as earlier than by taking a number of easy steps. CAPI connects Indiegogo marketing campaign pages to campaigner-owned domains, which in flip can host Fb Pixels. 

To set CAPI in your marketing campaign web page, observe the next steps:

1. Register a website.
2. Confirm the area with the Fb advert account. (You could have to buy a brand new area to do that.)
3. Create a Fb Pixel in your area following the information in your Fb advert account.
4. Share Pixel entry together with your Indiegogo Enterprise Supervisor.
5. Submit the area identify and Pixel ID to Indiegogo on the “Additional” tab throughout the Indiegogo Marketing campaign Editor. 
6. Configure AEM within the Fb advert account.
7. Launch your Fb advert marketing campaign.

For an in depth instruction handbook, you possibly can learn extra in our CAPI Assist Middle article.

We rolled out the CAPI answer beginning on July 1. In the event you want additional assist, please don’t hesitate to succeed in out to your Marketing campaign Strategist/Vertical Supervisor or an Indiegogo Accomplice Advertising and marketing Skilled.