Tremendous Busy Singer Finds Success with Particular Gives

Meet Rebecca Loebe, Singer and Songwriter

As a singer and songwriter, Rebecca Loebe makes use of her Patreon platform to supply early entry to her most passionate followers, sharing songs and music movies to them earlier than anybody else. She additionally retains an open dialogue going along with her viewers, and encourages her patrons to be part of her inventive course of.

“My patrons have turn out to be an important a part of my crew. They’re the primary to listen to and react to my new work, they’re an engaged group of fact tellers and soothsayers who encourage me to do my greatest work after which assist me determine what to do with it. Patrons get early – and generally unique – entry to the latest issues I create. We now have an ongoing dialogue concerning the inventive course of within the feedback of every put up.”

Possibly It’s Too A lot?

Whereas Rebecca had been feeling nice about her Patreon membership enterprise and direct connection along with her followers, she launched a marketing campaign over the summer season to attempt to attain her large purpose of garnering 300 patrons. She was persistently advertising and marketing her Patreon web page, and felt like she was pushing it fairly exhausting. She observed a rise in patrons, and was feeling fairly good about her numbers because the summer season was winding down. Then she realized concerning the Particular Provide characteristic, and puzzled what it might do for her membership enterprise.

However the timing was horrible. She was happening tour, taking pictures two full-scale music movies, and recording a brand new album. She had simply promoted Patreon all summer season, and apprehensive a brand new marketing campaign could be overkill. Nonetheless, she was interested in particular supply characteristic and didn’t need to miss an opportunity to make waves in her enterprise.

“I used to be apprehensive folks would get sick of me, however the particular supply characteristic appeared like such a good suggestion. I noticed that I needed to attempt it out; even when I didn’t hit my purpose, I’d be nearer than the place I used to be if I hadn’t tried. However I undoubtedly needed to get previous the preliminary worry and remind myself that it was okay to actively market myself and my work.”

Committing to Match (and Pin) It In

She determined to simply go for it, and created distinctive enamel pins for anybody who joined her “Standing Room Solely” tier stage, which is a $5 tier stage.

Professional tip: Naming your tier ranges one thing distinctive and on-brand for your small business is an effective way to foster neighborhood and connection amongst patrons.

Rebecca determined to go radio silent on her social channels about Patreon for a pair weeks earlier than she launched her particular supply, in order that the message wouldn’t get misplaced in her common Patreon promotion posts and bulletins. Since she had been pushing her summer season marketing campaign steadily, she needed a break and thought her viewers may, too. This additionally gave her time to get organized for her particular supply marketing campaign, since she was planning it out in -between all her different duties and commitments. On September 17th, she advised everybody about her wonderful “Be Good Dammit” pins, obtainable for a restricted time, and solely for her Standing Room Solely patrons.

She then promoted this marketing campaign closely, from wherever she was — the set, the studio, the airport — for 2 weeks. She adopted the rules from the particular supply characteristic which made it simpler to handle since she, herself, didn’t must provide you with the precise plan.

“I used to be too busy to construct this sort of technique from scratch, however I might observe a plan. Having a promotion calendar was like having gold in hand. I surrendered management, and solely put into it what I might. And it completely labored.”

What Occurred Subsequent

Certainly it did completely work; Rebecca skilled a banner month garnering 38 new patrons (up 9%) in addition to an virtually equal variety of elevated pledges from current patrons! In in all, she loved a 23% enhance in earnings. She noticed {that a} focused and centered strategy might increase her engagement amongst patrons, and would give extra followers an incentive to affix her interior circle.

Plus, she proved to herself that she might deal with working a particular supply marketing campaign whereas managing the entire different components of her enterprise. If she will squeeze in emails and social posts and creating an enamel pin on high of being a badass singer, songwriter, and all-around inventive enterprise individual, she is aware of she will have even better success when she does it subsequent time.

“Now I’m wanting on the future and interested by how I can leverage this technique once more after I go on tour or launch my subsequent album. The information was extremely useful, and I’m excited to see what I can obtain after I do one thing like this once more.”

We’re excited to observe Rebecca as she continues to thrive on and off Patreon.