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Twitter reacts to Hasbro’s unsettling Nerf mascot

June 18, 2022

Hasbro, well-known house owners of Nerf and Dying Row Data have launched a brand new mascot to market their widespread foam dart-maker.

Made up of many, many Nerf darts and rocking an orange basketball jersey with matching orange footwear, Murph (who makes use of they/them pronouns), would be the toy model’s first-ever mascot. The advertising marketing campaign titled ‘Unleash the play in you’ can have Murph showing in every little thing from adverts, shops, and throughout Nerf’s social media channels — so you possibly can’t keep away from Murph even when you actually needed to.

In keeping with AdWeek, the faceless anthropomorphic character is described as “a playful spirit and gifted athlete.” In a press launch from Adam Kleinman, international VP of Nerf’s mum or dad firm Hasbro, he stated that Murph “represents this ageless, unbridled enjoyable that lives in all of us and creates a bodily embodiment of that feeling you get while you play with Nerf.”

Reactions to Murph have been sturdy, with individuals throughout the web describing them as “nightmarish,” “terrifying,” and downright creepy. There hasn’t been a mascot that has captured the eye of Twitter so nicely since Gritty. If the Philadelphia Flyers mascot was in a position to win the hearts and minds of the web, then so can Murph. You may learn extra reactions beneath.