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Bedfolk is a direct-to-consumer consolation model backed by main UK traders. They assist their busy clients relaxation higher by offering prime quality bedding, homewares and wind down necessities. 

Jo and Nick James discovered themselves overwhelmed with selections when purchasing for new mattress & tub merchandise after buying their first dwelling collectively. They thought, “Shouldn’t purchasing for gentle and cozy issues make you are feeling – er – snug, moderately than overwhelmed by alternative?” So that they did one thing about it. 

Bedfolk launched in Could 2018 from their Cotswolds dwelling and has grown to £7.5 million in gross sales, with over 30,000 clients. They’ve amassed a rising group of 150,000 ‘consolation addicts’ and have acquired over 3,500 5 star critiques! 

Now elevating on Seedrs, it’s an thrilling time for Bedfolk. We spoke to Jo to find out about their mission to cancel the tradition of busyness on this interview.

You’ve had an in depth profession in advertising and marketing, may you inform us about your profession earlier than founding Bedfolk?

I (Jo) lower my tooth working in luxurious interiors promoting excessive finish ornamental antiques to inside designers and personal shoppers. Promoting high-value objects, for a lot of hundreds of kilos, actually taught me the significance of product high quality, exemplary service, a robust model, and actually prime quality imagery, that are all issues that I’ve tried to place on the coronary heart of Bedfolk. 

Bedfolk is taking a stand towards the tradition of busyness! How would you describe your buyer(s)? 

Our clients are busy individuals!  They’re sometimes over 30 years outdated, typically with demanding jobs and kids. Bedfolk’s intention is to assist them elevate the restricted time that they do should relaxation, by creating premium high quality wind down necessities. Assume tremendous gentle bedding, ridiculously snug duvets and pillows, and probably the most luxurious tub merchandise.

Might you inform us about a few of your largest achievements up to now? 

Completely! Some key highlights for us have been:

  • Reaching our first £1m in gross sales, after which our first £5m of gross sales
  • Seeing Bedfolk talked about in heritage publications similar to Vogue, Elle Decor, and the Sunday Occasions
  • Launching new merchandise together with our tub, quilt & pillow, and child collections
  • Hiring a crew and seeing individuals develop and develop inside their roles
  • Shifting into our new warehouse, getting a fork elevate truck, and feeling like a correct enterprise!

How do you propose to create a scalable and worthwhile enterprise mannequin?

We’re actually targeted on constructing a top quality, worthwhile enterprise. For us, plenty of it comes all the way down to product – if we hold launching prime quality merchandise then our clients will hold coming again. We get wonderful critiques and our clients love what we’re doing. Because of this, that’s supported by a robust model, a best-in-class advertising and marketing technique, all while holding our operations lean.

What do you propose to do with the cash you increase? 

We’ll be utilizing the capital raised to spend money on three key areas:

  1. In Product: by increasing our vary to incorporate Bedfolk Child, Loungewear, and many different gentle & cozy issues. 
  2. In Individuals: by constructing a best-in-class crew together with hires in advertising and marketing
  3. In Model: by inspiring our group with prime quality content material and investing within the person journey and web site expertise.

What do you like to do in your free time? 

We relocated from London to the Cotwsolds to start out Bedfolk, so we attempt to get out into the countryside, climbing or biking, or having fun with a pub lunch! I’m an avid reader, and Nick’s a sporting fanatic, and we’ve obtained a 1 yr outdated daughter who retains us busy!

Should you weren’t constructing Bedfolk, what do you suppose you’d be doing? 

Nick and I’ve all the time loved working collectively outdoors of our day jobs – we’ve renovated just a few properties, and used to purchase & promote mid-century furnishings after I labored in luxurious interiors. So in all probability one other enterprise of some sort!

What’s the most important lesson you’ve learnt to this point constructing Bedfolk?

That just a few nice individuals can rework how the enterprise operates. We’ve not obtained each rent proper, however when we’ve got it’s actually created a step change and freed the 2 of us as much as concentrate on new issues.

Bedfolk’s mission is to make a constructive affect on the standard of lifetime of their clients. We’re excited to current this chance to traders. Go to their marketing campaign web page right here to be taught extra.



Have you ever ever had an concept for a product, launched a Kickstarter marketing campaign to fund it, and raised thousands and thousands of {dollars}?

I’m going to have a guess and say no (or a minimum of not but).

However what’s stopping you from attaining your Kickstarter objective?

What about surpassing it by an enormous 326%?

That’s precisely what occurred with as we speak’s visitor, as they raised an astonishing $1,067,395 for his or her Kickstarter mission!

On this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman discuss to the creator of Useless by Daylight, David, who explains how this survival horror board recreation attracted 11,546 backers!

On this episode, David shares:

  • The method he has mastered after twenty-four crowdfunding campaigns
  • Why he selected Kickstarter over different crowdfunding platforms
  • How to efficiently launch gaming tasks

As somebody with over ten years of expertise crowdfunding, the wealth of data David possesses is astounding, and he’s taken the time to share it with us!

Soak it up and use it to smash your objectives!

Assets and Instruments Talked about on the Present

The publish EP #398 The Framework Used To Elevate $1.1 Million On Kickstarter | Useless By Daylight: The Board Sport appeared first on CrowdCrux: Crowdfunding Demystified.



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Mozart’s first crowdfunding try in 1783 was unsuccessful, however he rebounded the subsequent 12 months when supporters contributed to help him carry out three piano concertos. The committee for the Statue of Liberty had inadequate financing for the statue’s completion in 1884. In 5 months, Joseph Pulitzer took issues into his personal fingers, bringing collectively 160,000 donors from all walks of life to donate $101,091, sufficient to finish the prices.

Crowdfunding is when a enterprise’ group of consumers, household, buddies, and buyers come collectively to help the enterprise by elevating funds. In response to Market Watch, the crowdfunding world market is predicted to develop to $2.58 billion by 2027, almost double its worth of $1.22 billion in 2020.

In case you consider in an organization and wish to assist them develop and flourish, crowdfunding means that you can buy shares within the firm and be a part of the enterprise’ journey. There’s additionally a substantial group  of particular person buyers who actively put money into personal firms to realize a powerful return on funding. If the corporate’s worth will increase, the worth of its shares will improve. Equally, if the worth of the corporate falls, the worth of your shares may even fall. 

Houst is a short-let administration firm making it straightforward for property homeowners to host on Airbnb,, Expedia and extra. Houst has crowdfunded just a few occasions on our platform elevating a complete of £10,952,852 from 2,526 buyers. Houst’s valuation has elevated by 3,279.4% which suggests there’s been a rise in share worth and holding worth. 

The truth that you don’t should be a Excessive Internet Price particular person to get began and construct an funding portfolio of personal firms makes crowdfunding an interesting various funding asset. Seedrs’ goal is to democratise enterprise capital and make personal investing accessible to the common retail investor. In our first podcast episode with Seedrs co-founder and Government Chairman, Jeff Lynn, you possibly can study extra about our mission.

Investing in early-stage companies carries a excessive stage of threat. The vast majority of early stage companies fail, so returns aren’t assured. The dearth of liquidity within the shares is one other threat in crowdfunding, which is why we constructed the Secondary Market. Reasonably than ready for an exit, shareholders can promote their shares to different buyers by means of the market. 

How is fairness crowdfunding completely different from enterprise capital and angel investing?

On-line platforms corresponding to Seedrs and Republic enable a gaggle of buyers (known as the “crowd”) to speculate funds in a enterprise in change for fairness in that enterprise. As an alternative of only one or a small variety of buyers, there could also be lots of, if not 1000’s. 

One latest instance is SPOKE, which is constructing the world’s most private menswear model. SPOKE gives a flawless, personalised match, with out the trouble or expense of bespoke. By ending to order, they’re in a position to run greater than 400 measurement choices the place conventional manufacturers supply 30 or 40. In March 2022, they raised simply over £4.7 million from 1,579 buyers, overfunding by 312%! 

Enterprise Capitalists (VCs) put money into startups utilizing funds raised from restricted companions together with pension funds, endowments and HNW people. Funding thesis’ differ from VC to VC, with completely different companies focussing on completely different industries, firm phases, geographies and so on. On the entire, most VCs look to put money into very early stage companies that they consider will likely be profitable and supply the agency a 10-100x return on funding. Many VCs are ex-startup operators and buyers, so can typically deliver a staff of people with expertise and expertise that the startup may not have. 

Angel Traders are people, or teams of people organized into syndicates, who make investments funds in companies whereas additionally offering experience, contacts, and credibility to assist that startup develop. Angel buyers typically put money into enterprises proper initially of their  improvement journey, earlier than the corporate takes on enterprise funding from different sources, like VCs.

Extra info on the variations between fairness crowdfunding, enterprise capital, and enterprise angels may be discovered right here.

What are the various kinds of crowdfunding? 

Fairness crowdfunding

The sale of fairness in a enterprise to a lot of buyers in change for his or her cash is named fairness crowdfunding. It’s corresponding to the way you’d purchase and promote common inventory on a inventory change. 

Rewards-based crowdfunding

When a gaggle of people donate cash to a enterprise or venture with the anticipation of receiving services or products from the enterprise in change for his or her contribution at a later date.

Donation-based crowdfunding

That is when a gaggle of individuals donate cash in direction of a charitable venture with no monetary or materials achieve anticipated in return. GoFundMe is an instance of an internet platform the place donation-based crowdfunding takes place. 

Peer-to-peer (P2P) lending

Peer-to-peer lending is similar means of borrowing capital from many buyers as you’ll if crowdfunding. Nonetheless, as an alternative of providing fairness, you might be as an alternative repaying again the cash with curiosity – nearly like a mortgage from the financial institution.

Don’t simply take our phrase for it 

Whereas each funding comes with threat, and previous outcomes can’t be a dependable indicator of future efficiency, a lot of our buyers have skilled some nice success. Simply have a look at what Dale needed to say:

Not solely are you able to see nice returns, it’s additionally fairly straightforward to get began with as Sue states right here: 

Seedrs crowdfunding platform review

Go to our Trustpilot to see how others discover the crowdfunding expertise with Seedrs right here.

[Button: Make your first funding right here right this moment!] 

Key phrases:

Crowdfunding: The mixed effort of household, prospects, buddies and buyers to assist a enterprise increase capital. 

Fairness Crowdfunding: The sale of a stake in a enterprise to numerous buyers in return for his or her funding. 

The ‘crowd’: A gaggle of buyers. 

Enterprise capital: Personal fairness used to finance startups with potential exponential progress alternatives.

HNW: Excessive web value particular person

IPO: Preliminary public providing

Angel investor: These buyers are people, or a group of people, who make investments capital in early-stage companies.

Associated content material: 

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Deal pricing and availability topic to alter after time of publication.

Save 40% in your whole order, plus a deal with: By way of June 27, GlassesUSA(opens in a brand new tab) is providing 40% off all orders in addition to a uncommon 20% low cost on all designer frames from Ray-Ban, Prada, Oakley, and extra.

Planning a summer season wardrobe is tough when mercurial gasoline costs might throw a wrench in journey plans at any second.

However you already know what goes with every part? Glasses. Seize a enjoyable new pair of standard eyeglasses, blue gentle blockers, or sun shades at GlassesUSA’s 40% off sale(opens in a brand new tab). (That 40% applies to your whole order.)

Gross sales on frames usually exclude designer frames utterly, however by June 27, it’s also possible to rating a pair of Ray-Bans or Gucci shades for 20% off.

From outsized to cat eye to your basic spherical or rectangle form, GlassesUSA has choices. With such a lenient send-back coverage — free delivery and returns, plus your alternative of change, refund, or retailer credit score — there is not any cause to not experiment with a couple of designs (and possibly a enjoyable colourful tortoiseshell).



“Being combined, I’m lots of fetishes,” writes Laila Woozeer of their memoir Not Fairly White. “From the bashful brown bride to an Aladdin and Jasmine fantasy, and being instructed I regarded unique, like a vacation, tremendous sensual and wild in mattress.”

Woozeer — a queer non-binary author, musician, and creator — has penned a e-book that delves into what it’s like rising up combined race within the UK. 

“In my youthful years I used to be genuinely unclear on whether or not I used to be speculated to exist,” says Woozeer. “Between complicated messaging from society and an absence of illustration in media it was a continuing battle for my very own sense of self — I wrote this e-book for the me that undid the harm and gaslighting wrought on me, and I wrote it for everybody else on the market making an attempt to will themselves into existence the way in which I did.”

You may learn an unique extract of Not Fairly White under, wherein Woozeer shares their experiences of relationship and relationships whereas developing towards informal racism, microaggressions, to not point out fetishisation.

By 2015 the ‘in’ look had develop into tanned pores and skin, thick eyebrows and lengthy darkish hair. As a result of white ladies achieved this by way of pretend tan, make-up, extensions, falsies, and beauty surgical procedure, it wasn’t understood that individuals additionally naturally look this fashion. Questions got here at random, inopportune moments. I’d exit a sweaty, overcrowded bathroom and listen to the place’re your falsies from? directed to my naked eyelashes. As soon as at a home social gathering, a lady couldn’t consider I didn’t have extensions, asking me to flip my hair over so she might see the place it was truly related to my head; exhibiting others, working their fingers alongside my scalp. One other time a white lady regarded over at my naked abdomen, asking, “Wow, you’re actually that very same color throughout?” Sure, have been others not? 

The thought I’d altered my look wasn’t offensive. What annoyed me was individuals truly didn’t consider me — crudely checking for themselves. Brown ladies within the media have been glamorous: Priyanka Chopra, Jameela Jamil, Hannah Simone — slender silhouettes and lengthy shiny hair. In the meantime, at 25, my ‘type’ prolonged to jewelry that didn’t want taking off, charity store garments, and the occasional classic gown. Make-up was restricted to flicky eyeliner on gig days, and out of doors of auditions, my hair did no matter it wished (largely moult). I sat out eyelash glue and bronzer conversations as a result of I had nothing so as to add — however I used to be seen as too proud to hitch in, or too secretive to reveal my secrets and techniques. Women’ loos get held up as bastions of sisterly help: when stuffed with white ladies I discovered them hostile. 

Potential suitors (i.e., randoms we met on nights out) threw me nicknames and feedback; who I regarded like, stereotypes, or ‘evaluation’ kind questions that will not have been misplaced on an Equal Alternatives type. Folks in golf equipment would yell Hey Pocahontas, bravado-fuelled strangers in kebab store queues referred to as Oi Tigerlily, I wager you style of caramel.

Relationship apps have been much more of a shitshow. The vast majority of my opening messages have been one thing like: ‘Hey Laila, can’t inform the place you’re from’ or ‘Simply questioning what color you truly are??!!?’ I’d seen my pals mechanically swipe off a ‘bizarre identify’ so knew what was enjoying out on the different finish of my bizarre identify. I believed if I wished thus far, I needed to put up with a certain quantity of crap. Individuals who made no feedback in anyway have been … nicely, they weren’t. It got here from white individuals and other people of color. As discovering someone with no preconceived concepts was unimaginable, I figured it was a query of what I’d put up with in trade for love (or not less than someone to separate a Netflix account with). The entire thing was an absolute shambles. 

Laila Woozeer, creator of “Not Fairly White.” Credit score: Simon & Schuster

I hardly ever engaged in relationships and even actively ‘dated,’ ostensibly as a result of I used to be work-focused. Additionally, even if you happen to did discover somebody with good chat that didn’t appear like a serial killer, who might be arsed with the gradual spiral of giving up that was relationship? As a substitute, I revolved round individuals who got here into my life organically — pals of pals, colleagues from gigs, individuals at home events. Dates arrived in my life like piecemeal temp jobs: temporary, unfulfilling, and handed on from individuals I already knew. Individuals who hadn’t met me had too many preconceived concepts for me to work by means of. I’d persist with identified individuals who wouldn’t mission all their bizarre biases on to me. 

“Relationship apps have been much more of a shitshow. The vast majority of my opening messages have been one thing like: ‘Hey Laila, can’t inform the place you’re from’ or ‘Simply questioning what color you truly are??!!?'”

Or so I assumed. Seems in the event that they know you, it’s worse. Similar bizarre biases, identical guarantees of ‘I’ll be with you endlessly’ after mere weeks, means extra bizarre fetish projection. I had a number of months of sort-of dates with a white man from work who initially made feedback about me being ‘unique’ and ‘like a vacation’ — nothing new there then — however I figured this could drop off if we obtained to know one another. As a substitute, he would element additional how he’d fancied Indian ladies rising up, how his favorite meals was Indian, how he thought Indian ladies have been extra attractive — one time eagerly asking if I had any ‘costumes’ in my wardrobe. He placed on Slumdog Millionaire; I turned it off after 15 minutes attributable to an excruciating awkwardness I couldn’t then articulate. One other time, I made dinner for us — curry, his request — and as we sat down, he disclosed a long-held fantasy he had about getting residence from work to an Indian meal cooked by his bashful brown bride. I used to be nonetheless putting meals on the poky desk when he launched into this spiel. What do you say to that?

One other white man, a pal’s pal with whom I shared a good briefer situationship, instructed me he had a ‘saving individuals’ factor. In his phrases, “like Harry Potter, however extra Aladdin.” He was ecstatic we would date, staging more and more elaborate methods to ask me out: he’d been ready and now, right here I used to be, ready to be rescued! He’d present me the world the way in which Aladdin does for Jasmine. You could be my princess. I am going to prevent. 

On the time, the plain factor was to say sure and simply exit with him — you realize, why not? He favored me, pals have been supportive, it was the least problematic factor I might heard that week. However one thing stopped me: possibly the sacrilegious Jasmine factor (turning my childhood heroine right into a come-on? Gross!), or possibly optics. He was unemployed, residing at residence; I used to be a grant-winning musician. What was he saving me from? He knew the racism I confronted in work however deduced the problems lay with me, quite than the construction: so, he might save me from myself. He couldn’t see I’d saved myself a thousand instances over already. Each instances I sacked it off earlier than something actually occurred for causes I can see clearly now however couldn’t verbalise then.

What’s extra regarding: That younger me assumed this was par for the course in a wholesome relationship, or that, on the time of writing, each males have married South Asian ladies? 

Not Fairly White by Laila Woozeer (£16.99, Simon & Schuster) is out right now and is on the market from Amazon and all good bookshops



From advert trackers to algorithms that monitor your on-line exercise, it may be troublesome to stay really nameless. You can also make your social media profiles personal, nevertheless it doesn’t change the truth that each publish, tweet, and remark is tied to a reputation. NGL is a brand new app that permits you to share your ideas and opinions along with your followers anonymously. 

“NGL” is a social media abbreviation that stands for “not gonna lie,” a phrase that individuals use earlier than confessing a thought or opinion. Launched in 2021 and accessible worldwide on each Apple and Android, NGL hopes to offer a secure area for younger folks on-line. 

NGL may remind people of, additionally an internet site used to ask questions and share ideas anonymously. Nonetheless, since would not have a tracker or any monitoring, it was typically used to bully and harass folks with no penalties. NGL prioritizes security by utilizing AI content material moderation. NGL has built-in algorithms that may detect and filter out dangerous content material related to hate speech and cyberbullying. The app additionally provides the choice to report and block customers. 

“This implies we keep on development, we perceive lingo, and we all know easy methods to filter out the unhealthy stuff,” says NGL on their webpage

To make use of NGL, customers should join the app to their Instagram deal with. NGL will then present a hyperlink you can copy and paste onto your Instagram Story, which your mutuals can faucet on to reply. The questions and feedback will present up on NGL’s “Inbox” function.

Whereas NGL does declare to be utterly nameless, the app does present “hints” on who the responding customers is likely to be. The app is free, however there are additionally completely different subscription tiers.

Able to know what your mutuals actually consider you? Right here’s easy methods to get began with NGL:

1. First, obtain the app onto your cellphone both via the App Retailer or Google Play.

Credit score: Rizwana Zafer

2. Once you open NGL, you’ll be prompted to enter your Instagram deal with.

Screenshot of NGL homescreen.

Credit score: Rizwana Zafer

3. After you’re linked to Instagram, NGL will current you with a hyperlink you can copy and paste onto your Instagram story. Whereas the default immediate is “ship me nameless messages,” you’ll be able to change the immediate by clicking the icon of a die within the immediate field.

Screenshot of Instagram Story.

Credit score: Rizwana Zafer

4. To share the NGL immediate to your Instagram story, all you must do is faucet on the “Create” possibility in your story web page and add the hyperlink.

Screenshot of Inbox tab on NGL.

Credit score: Rizwana Zafer

5. After you’ve shared the immediate to your story, you’ll be able to entry the responses within the “Inbox” tab on the NGL app.



You don’t want us to inform you that the previous few years had been a difficult time for the worldwide healthcare system. You possible gleaned it from the headlines with each refresh — the scarcity of hospital beds, a deluge of reports and complex medical info, and sufferers being turned away for annual wellness exams, psychological well being visits, and even chemotherapy therapies.

That is the place affected person advocacy teams, or PAGs, have stepped as much as meet the evolving wants of sufferers. Affected person advocacy teams are organizations that present training, sources, assist providers and extra to sufferers and their caregivers. Principally, PAGs play the all-too-important position of bridging the hole between sufferers and the medical system.

Affected person advocacy teams around the globe have lengthy been a supply of group and assist for sufferers. On the onset of the pandemic, if a affected person couldn’t get the care they wanted due to lockdowns, isolation and even lack of earnings, or in the event that they had been overwhelmed by complicated medical steering, a PAG might function a touchstone for navigating their care. Quick ahead to the now, and the demand for the extra assist that PAGs present exhibits no indicators of letting up. Right here’s a take a look at how a number of PAGs, together with company companions equivalent to Pfizer, upgraded their packages and sources to fulfill the challenges and wishes of in the present day’s sufferers.

State-of-the-art Synthetic Intelligence and psychological well being

Temper Problems Society of Canada (MDSC) is a PAG that works to present Canadians recognized with temper problems higher entry to therapy. Pfizer has a longstanding historical past of collaborating with MDSC, however when the pandemic hit, Pfizer jumped in to assist MDSC leverage cutting-edge know-how to handle the rise in anxiousness, burn-out, melancholy, and post-traumatic stress dysfunction. The end result was MIRA, a chatbot that makes use of synthetic intelligence to supply sufferers with info on mental-health providers. In accordance with Dave Gallson, the Nationwide Government Director of MDSC, MIRA was invaluable throughout the lockdowns. “MIRA leveraged know-how to assist Canadians discover mental-health sources that had been pre-vetted,” he mentioned. “We had been in a position to meet of us the place they had been and after they wanted it most.”

Up to date digital instruments for most cancers info & care

Pfizer can be a proud companion of the Prostate Circumstances Training Council (PCEC), a number one PAG for early prostate-cancer detection. When the pandemic began, PCEC and Pfizer collaborated to replace their digital toolkit to incorporate info on coronavirus and to replace the useful resource to accommodate a pan-tumor affected person viewers. With the assistance of greater than 20 advocacy companions, Pfizer and PCEC developed a digital useful resource that offered a variety of most cancers sufferers with info on COVID-19, plus tips about navigating the ins and outs of the brand new telehealth system. PCEC’s Vice President & Director of Early Detection and Consciousness Applications, Renee Savickas, believes these digital instruments helped sufferers really feel in charge of their well being throughout complicated occasions. “Our sources offered very important info throughout an enormous transition from in-person to digital physician visits,” she mentioned. “By serving to sufferers make the most of telehealth visits, they had been in a position to really feel extra assured of their therapy entry.”

Palms-on COVID-19 look after underserved populations

Medical doctors For You (DFY) is a nonprofit that works to enhance public well being throughout the globe. It’s particularly invested in advancing well being fairness and its efforts embody every little thing from natural-disaster reduction to COVID-19 assist. When the second wave of COVID-19 hit India and there was a dire scarcity of hospital beds and oxygen, Pfizer supported DFY’s work to create a care middle on the Yamuna Sports activities Advanced in New Delhi.

The brand new facility supplied medical and psychological well being care, in addition to yoga and video games to assist sufferers take care of their worry. Moreover, Pfizer and DFY collaborated on a particular area for youngsters who had been contaminated with the virus. Many praised the hands-on care on the middle and DFY President, Dr. Rajat Jain, believes it is because the sufferers had been put first. “A affected person’s voice can open a door to reform medical care in the direction of a greater high quality of well being care,” he mentioned, pivoting from the standard doctor-knows-best mentality.

Informing and innovating the longer term

PAGs not solely have a historical past of serving to sufferers champion their healthcare wants by way of public well being crises like COVID-19, however they’re additionally serving to to form the way forward for public well being. These advocacy teams champion the affected person perspective and supply precious first-hand insights throughout the medical group from healthcare suppliers to authorities well being businesses, and pharmaceutical corporations. By way of collaboration and partnership, PAGs voice group wants, enhance entry to therapy and outcomes, and supply crucial assist to sufferers after they want it most.