Do Much less Work and Get Extra Followers: The Magic of Recycling Previous Content material

There’s a typical downside each inventive entrepreneur runs into: creating constant, prime quality work, and getting individuals to see it.

Chances are you’ll be struggling to remain on prime of your content material schedule as a result of any variety of causes:

  • Lack of time to make new content material
  • Lack of concepts
  • Lack of sources
  • Inconsistent life schedule

However you already know that staying lively on-line and creating new, partaking content material permits individuals to find your artwork. You understand it’s additionally how your present followers really feel nearer to you. And also you’re not improper.

On the easiest degree – the extra content material (pages, posts, tweets, shares, and so forth.) you place on the market, the extra alternative somebody has of discovering you.

Now, take that with a grain of salt. Each medium is topic to algorithms that dictate who will see what content material and when. Extra on that in a second.

However merely acknowledged, there not often is ever such a factor as an excessive amount of good content material. By good, we imply invaluable. Content material that offers one thing again to the viewer. The stuff they wish to see. Not simply photographs of your breakfast, until you’re a meals blogger, just like the impeccable Emily of Chunk Measurement Vegan.

For these of us who weblog, you’ll wish to contemplate posting two to a few prime quality 1000+ phrase posts per week. Why is that this? Since you’re providing lengthy type, excessive worth content material. Why not put up every single day, then? You don’t essentially wish to over-serve your electronic mail record, and, in case you’re any form of creator who isn’t used to writing hundreds of phrases each week, this might burn you out very quick. However in case you do get the itch to share a number of 1300 phrase articles per week, then you’ll technically be giving search engines like google and yahoo extra to rank. search engine optimization is way more complicated than that, however you’re offering loads of uncooked supplies for them to work with which is actually not a nasty factor.

What about social media? Forbes has summarized research on put up charges per platform:

Twitter: three to 50+ tweets/day
Why? Tweets are fleeting. The extra you tweet, the extra alternative your tweets should present up on somebody’s feed. Your engagement additionally goes up whenever you tweet extra, so fly, Twitter hen, fly! Extra in depth information on this Social Bakers research.

Fb: 1 to 2 posts/day
Why? Fb rigorously calculates who will see what content material and when. It’s actually out of your fingers until you pay to spice up a put up. However 1-2 shares will do the trick to garner clicks and engagement in your web page.

Instagram: Any, so long as you’re constant
Why? Instagram rewards consistency. Plain and easy. Put up as usually as you want, simply do it persistently.

Pinterest: 5-100+ pins/day
Why? Like twitter, Pinterest feeds are fleeting. Feeds are topic to algorithms like Fb’s, however it’s nonetheless a lot much less particular. You can not over-pin, so long as you’re being considerate about what pins are going into what boards. Strive Tailwind for auto-pinning all through the day.

Right here on Patreon, the Expertise Analysis group has decided via cautious analysis that creators who put up extra continuously get higher engagement. What’s fascinating about this bit of study is that amount prevails over manufacturing high quality. To a patron, the truth that you’re sharing straight with them is the dear half. Not essentially what number of hours you place into modifying the content material.

At 2016’s PatreCon, Patreon’s convention for creators, CEO and creator Jack Conte spoke on ending vs. publishing artwork.

So how do you keep constant whereas catering to all of your sharing obligations? By recycling older content material, my mates. Right here’s how:

Take a look at the stuff you’ve posted 6 months in the past, a 12 months in the past, as far into the previous as you care to go. Do a fast audit of that content material. That are the posts which have carried out the most effective? Are they nonetheless bringing you site visitors or getting shared? Do you will have any evergreen content material, or stuff that stays related whilst developments come and go? These are the posts you wish to pay attention to. Write them down or gather hyperlinks in a bookmarks folder.

You possibly can examine Google Analytics to see which posts in your weblog or information feed had been the most effective performers. Most social media networks provide an analytics dashboard, as properly.

All that top performing content material is the great things you’re going to wish to remix and re-share with – key level – added worth.

Now that you already know what your finest and brightest posts had been, it’s time to remix and re-share them.

Your objective right here is to not merely repost the very same merchandise with a special timestamp. You wish to work on this factor. You wish to make it a greater model of itself.

It will add worth in your followers, as an alternative of tossing simply one other fluffy share out into the web at massive. A worthless put up will solely drive individuals away. Present your followers you care by re-sharing materials that has been made anew. Listed below are some particular methods you are able to do that:

Writers: Flip lengthy type posts into ebooks.
Take your finest posts and switch them into downloadable PDF ebooks. Nobody wants to go looking your web site to seek out all this good materials, you’ve made it available for them in a single place. This can be a nice possibility for authors, poets, bloggers, and different writers.

Musicians: Re-record an outdated cowl video.
Bought a canopy video that carried out properly again in 2013, however the video high quality is terrible? Re-record it. You’re a greater musician now. Ask different musician mates to collaborate with you.

Podcasters: Do observe ups.
Had a podcast that carried out rather well final 12 months due to a cool visitor you interviewed? Name them again to catch up. Promote the longer term podcast by re-sharing the primary interview with a “Half 2 to come back on [date].”

Visible artists: Put your artwork on merch or promote prints.
Make it bodily obtainable for different individuals to buy and luxuriate in. Order prints, get it on canvas, make a desktop wallpaper, put it on a t-shirt.

Much more methods to recycle content material:

  • Re-write fashionable weblog posts out of your present perspective
  • Re-post fashionable content material on anniversaries (“It’s been one 12 months since this occurred and look how far we’ve come!”)
  • Take part in Throwback Thursdays #TBT
  • In the course of the holidays, re-share vacation content material as a useful resource for followers
  • Report audio variations of written content material
  • Put up a “Finest Of” roundup of your hottest content material
  • Put up lists/different roundups based mostly on completely different themes (Instruments, Inspiration, Style, Friends, and so forth.)
  • Observe Pat Flynn’s methodology

I wish to reiterate this vital level: be sure you discover a strategy to make this outdated content material new once more so that you’re nonetheless giving your followers worth. That may be via a complete reimagination of the piece, or a easy “Hey, bear in mind when? This was so enjoyable, wish to do it once more?”

Now go discover your finest content material and begin filling up the gaps in your sharing calendar. Recycling your outdated content material is an effective way to get forward in the midst of vacation journey insanity. Your followers will thanks!