Higher Nature: Plant-Primarily based Innovation | Seedrs

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In line with Euromonitor analysis, the worldwide meat substitutes sector is price $20.7 billion, and is ready to develop to $23.2 billion by 2024. 

Customers in each nook of the globe are making aware choices of their on a regular basis lives to scale back the quantity of meat they eat, and the carbon emissions that consequence from it. Adopting a totally, and even partially plant-based eating regimen is among the best methods to scale back carbon footprint, and defending the setting is a rising concern for hundreds of thousands. 

That keenness for folks, the planet and animals was what introduced the 4 co-founders of Higher Nature collectively. Previous to founding the plant-based startup, Christopher Kong, Amadeus Driando Ahnan-Winarno, Elin Roberts and Fabio Rinaldo have been working in an array of various fields, from finishing a PhD in tempeh fermentation to interning at McKinsey. The widespread floor between them was a ardour for innovation, daring and courageous manufacturers and a will to do issues in a special, higher method. When Driando launched the opposite founders to tempeh, a plant-based protein from his house nation of Indonesia that’s made by fermenting soybeans, they knew they have been on to one thing. Tempeh not solely boasts excessive protein and fibre contents, it’s additionally stuffed with micronutrients which carry long run advantages for intestine well being. Furthermore, its versatility means it might take many kinds, from meat alternate options to plant-based dairy.

Quick ahead a couple of years, and Higher Nature is taking a number one place within the plant-based market, with over 200 stocking factors throughout the UK. The model additionally lately launched with London-based recipe field model Aware Chef, which was lately acquired by Nestle, permitting their merchandise to succeed in greater than 30,000 households on a weekly foundation. Higher Nature has additionally now taken its place amongst Amazon’s prime promoting meat-free manufacturers, and have shipped greater than 6,400 to over 5,000 distinctive households thus far, reaching over 150 5-star scores within the course of. 

Higher Nature’s plant-based know-how is each confirmed and patented, giving them the capability and exclusivity to develop a collection of recent merchandise utilizing tempeh fermentation within the meat-free, non-dairy and different rising markets. Regardless of being technologically superior, Higher Nature’s merchandise are pure, nutritious and scrumptious. Each one among their merchandise is totally free from synthetic preservatives, flavourings and ultra-processed substances. In regard to style, they’ve 5 worldwide Meals Tech awards together with the “Most Progressive Plant-Primarily based Meals Ingredient Award” at Fi Europe (Europe’s largest substances tradeshow).

With the backing of Ascension Ventures, the startup’s pushed analysis and improvement crew is continually looking out for brand spanking new alternatives and purposes of tempeh fermentation know-how. Enhancing the dietary and style profiles of their merchandise is prime precedence, and investing on this space is how the model intends to take a forefront over opponents available in the market. By late 2022, they plan to launch a brand new and improved vary of merchandise, beginning with their Higher Burger. Higher Nature additionally has worldwide enlargement in sight, with a part of the proceeds from this spherical devoted to shifting into new strategic markets similar to Germany, and past. 

Higher Nature’s crowdfunding spherical was totally subscribed earlier than launching publicly on Seedrs, and presently over 340 traders are supporting their mission to turn out to be a universally beloved model in key markets throughout the globe. 

To hitch the plant-based revolution, go to the marketing campaign now.

Michaela Salomon

Marketing campaign Assist Workforce