Meet the Founder – Your Favorite Trainer

When investing your capital is in danger.


Even earlier than the worldwide pandemic, educating and studying in faculties was underneath extreme pressure. The disparity in schooling primarily based in your alternatives, location and background was huge.

Because of this, grades are sometimes not in keeping with targets.

Founder Kate Meeks began Your Favorite Trainer in 2017 with an purpose to shut the schooling hole. Right this moment the award profitable platform is run by a staff of educators who need to break down limitations to studying and supply high-quality educating by trendy expertise.

Now elevating on Seedrs, we spoke with Kate to be taught extra in regards to the mission and motivation behind Your Favorite Trainer.

We’d like to learn about your profession earlier than Your Favorite Trainer and the place you first discovered that entrepreneurial spark.

Previous to beginning YFT, I taught English in a state secondary college in Luton. I wouldn’t say a lot an entrepreneurial spark, however I beloved getting artistic and discovering new methods to teach my college students. I began a podcast as a cut price with my yr 11 lessons that they didn’t need to do homework in the event that they’d take heed to this podcast on the stroll to high school. They beloved it. They have been capable of entry vital studying from their cellphone and by making it public it was unfold globally and had over 100,000 downloads by learners all searching for versatile, on demand content material. That sparked the concept.

What’s Your Favorite Trainer and what drawback are you fixing?

We’re a web based GCSE classroom stuffed with a whole lot of teacher-led interactive movies classes college students can work by at their very own tempo. We’re right here to shut the hole between deprived learners who’ve restricted alternatives or can’t entry mainstream schooling correctly and their friends. 

What are you able to inform us in regards to the market and the way Your Favorite Trainer is positioning themselves for fulfillment?

The Edtech market is quickly increasing, notably with the disruption seen with Covid 19. Our route is to focus on small teams of learners in state faculties, exhibit engagement and influence, then department out additional throughout the college or to the guardian group.

With many on-line educating platforms on the market, what does your aggressive panorama appear to be and the way does Your Favorite Trainer differentiate itself? 

Loads of our Edtech competitors, GCSEPod or Seneca for instance, has vital breadth over depth. They market themselves as a complete KS4 answer whereas we particularly help and re-engage a struggling learner. Our gamification and animated movies give us a novel degree of engagement and supply encouragement to help and nurture the learners that want us probably the most. Our content material has all been made by skilled lecturers, and our excessive manufacturing worth can’t be matched.

May you inform us about a few of your largest achievements so far? 

There are three key moments that undoubtedly stand out. The primary was throughout our faculty trials and we had simply developed some reporting. I used to be exploring the insights and recognized a person that had accomplished over 50 hours on the location. I used to be blown away and contacted the guardian to allow them to know the way impressed I used to be. The guardian responded that her daughter had extreme anxiousness, studying difficulties and located it almost unattainable in a classroom setting. However she LOVED Your Favorite Trainer, she raced house on a regular basis after college and accomplished hours and hours of studying, it boosted her confidence and her mom reached out after her exams to say she had managed to move all her core topics with flying colors. It was an unbelievable turnaround in a learner that may ordinarily have been misplaced throughout the system. I believed, that is it, this may actually occur, we are able to actually assist individuals. 

Now, this subsequent one will certainly divide opinions however I’ll by no means ever neglect the day Manchester United FC agreed to our pilot. I bear in mind phoning my total household (all, big followers) and crying that I had ‘made it’. How may one of the best membership on this planet probably have me, and my classes on their radar? The pilot went very well, and so they’re nonetheless one in every of my favorite purchasers now (not that I’ve favourites, after all). 

The ultimate second was more moderen.  Profitable the BETT award this March, probably the most recognised awards within the sector and naturally a whole shock for a small firm like ours. Notably after a difficult 2 years, it symbolised our place on this market transferring forwards. 

How do you propose to create a scalable and worthwhile enterprise mannequin?

The majority of the infrastructure and work that must be performed in a enterprise like this has been accomplished. The developments in our expertise have allowed us to hurry up our gross sales and onboarding course of so we are able to transfer shortly, with much less demand on employees. The shopper acquisition mannequin permits us to develop at scale and footholds in the neighborhood, like soccer golf equipment, foundations or native authorities give us the credibility to department out to native faculties. From these native faculties we’ve a hyperlink to folks and a renewable income mannequin we are able to depend on year-on-year.

What do you propose to do with the cash you elevate?

There are three key areas we want to develop with this elevate. Firstly, it’s constructing our staff to herald some extra trade expertise, secondly creating our content material to go well with a world market and at last having a advertising and marketing finances, to develop our model and get in entrance of as many resolution makers as we are able to.

What are you most excited to see Your Favorite Trainer accomplish within the subsequent few years?

It’s corny to say, however watching us make an actual distinction within the lives of younger individuals. 

We need to get a big foothold in faculties and turn out to be the trade specialists and leaders for closing the hole with deprived learners. I’d additionally have an interest to see how a few of our ardour initiatives develop. For instance we’re piloting a few of our content material in a refugee camp in Kenya with Vodafone – which could possibly be rolled out to help learners finding out within the hardest doable circumstances everywhere in the world.

Why do you suppose proper now’s one of the best time for Your Favorite Trainer to develop/broaden?

We have now the content material, we’ve the platform and we’ve the proof of idea. Once you mix that with a tech pleasant world adapting to life after the pandemic it’s the excellent time to assist as many learners as doable.

What do you like to do in your free time? 

Good dinners, studying disturbing thrillers on my kindle, practising issues I’m horrible at taking part in the piano or portray after which demanding somebody (usually my husband) inform me I’m good at it. All the above with a glass of Saint-Veran in hand is preferable.

In case you weren’t constructing Your Favorite Trainer, what do you suppose you’d be doing?

I might be educating. I miss it enormously.

What’s the largest lesson you’ve learnt up to now constructing Your Favorite Trainer?

There aren’t any guidelines or directions to observe, so I simply must belief my instincts and know my intentions are good and that should rely for one thing. 

Your Favorite Trainer’s mission is to offer on-line classroom area geared toward elevating achievement for learners which can be at an obstacle. Be a part of their journey, go to their marketing campaign web page right here to be taught extra.