Meet ZAG, the brand new NoLo drinks disruptor

When investing, your capital is in danger.

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Velocity Capital Advisors are specialists within the meals and beverage business. They’re identified to again the likes of Wild Radish and Full Inexperienced. So when Raj Saxena, Managing Director, tells you “ZAG has the potential to do what Redbull did with power drinks”, a model is onto one thing. 

ZAG is a significant disruptor within the NoLo alcohol market, lately launching into the hospitality business. Their alcohol free drink is formulated from a mix of botanicals together with kombucha, inexperienced tea and citrus. They’re keen about making a beverage that anybody can take pleasure in, is wholesome and is present for the state of the world at this time. 

Gross sales of non-alcohol drinks rose sharply previously 12 months by 33.2%, totalling $331 million. IWSR, a drink market analyst agency, predicts the business to develop by 31% by 2024. This rise is parallel with shopper demand which is simply going up. 

Smooth drinks will be stuffed with sugar, overly candy and really unhealthy. However, alcohol accommodates about 7 energy per gram. All which don’t present the very important minerals our our bodies must perform. For the well being acutely aware shopper, there’s an absence of choices for a market that actually wants them. In a British Diet Basis survey, 62% of Brits made a change to their food regimen to get more healthy over the previous 12 months. 64% of these are eyeing the dietary info extra carefully when deciding what to eat. You may wager that a large portion of these are the shoppers contributing to the non-alcoholic spirit gross sales rise of 113.4%. ZAG advantages from the pattern in direction of on-line gross sales and some great benefits of tight shopper concentrating on from digital promoting, promoting by way of its personal web site and Amazon.

An enormous a part of this business is buyer satisfaction which ZAG proves, with prospects taking the day out to go away evaluations of their merchandise:

Notably, ZAG has been featured in The Impartial, Girls’s Health and extra for his or her developments into the business. To take their enterprise to the subsequent stage, they’re elevating capital on Seedrs for £180,006. Near the end line and simply days to go, ZAG is happy to welcome new traders into their neighborhood and assist them dominate the rising NoLo market.

How precisely?

With the funds raised, ZAG shall be doubling down on their advertising and marketing exercise to scale the notice of the model. Additionally they plan to additional develop new merchandise and discover worldwide licensing alternatives. 

Should you’re concerned with being part of the ZAG story, try their marketing campaign right here.