Psy says BTS has achieved the ‘unfulfilled goals’ of ‘Gangnam Type’

Ten years in the past, Korean performer Psy launched “Gangnam Type,” a satirical sensation that’s largely thought-about a serious worldwide breakthrough for Okay-pop.

Now, the pop legend is reflecting on the consequences of that overwhelming success. Whereas selling his newest single “That That,” a rowdy collab with BTS’ Suga, Psy alluded to “Gangnam Type” as a form of “one-hit marvel” for him within the international market. Throughout a press convention for his new album Psy ninth, as translated to English by @Modooborahae, he stated, “It was so exhausting on the time of its success [because] the track obtained fashionable so it wasn’t a ‘wholesome hit.'”

In Korea, the place Psy was already a star, “Gangnam Type” made him an icon. On the worldwide stage, he turned a meme. “There have been even individuals who thought my identify was ‘Gangnam Type.’” he defined, “Some folks abroad who would say ‘Hello, Gangnam Type.'”

In the meantime, Psy — who now runs his personal label, P Nation, managing a various, dynamic slate of Korean expertise like Hyuna and Daybreak, Heize, and Jessi — described the trendy recognition of Asian acts like BTS and Blackpink within the West because the “reverse” of his viral second as a result of they’ve achieved a “permanence and persistence” he couldn’t.

“There are circumstances the place the track will increase in recognition and circumstances when the [artist] will increase in recognition, and longevity is that for much longer within the latter,” he stated.

“Gangnam Type” might not have supplied Psy with the worldwide longevity he desired, but it surely revolutionized the trade and propelled the success of BTS and Blackpink. The outsized recognition of the music video, which lately handed 4.Four billion views, doubtless prompted Billboard to regulate their charting standards to lower the significance of radio play and embody YouTube streams. “Even for the well-known BTS and Blackpink, the wall of American radio could be very excessive as a result of the songs are in a international language,” Psy stated. “Our greatest weapon is YouTube.”

BTS particularly, “achieved unfulfilled goals,” he added, like reaching no. 1 on the Billboard Scorching 100 with 2020’s “Dynamite.” Surprisingly, “Gangnam Type” solely peaked at no. 2 on the chart, dropping the highest spot to Maroon 5’s “One Extra Evening.”

“In the event that they proceed like this, although they’re not doing music for the sake of elevating nationwide status, I feel they’re giving [Korea] numerous proud moments,” Psy concluded. “I really feel very proud that I had a task in being that set off. BTS have thanked me for that half a number of occasions, so I am pleased with it.”