Seedrs x The Cookaway | Seedrs

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Our group has been working from UK lockdown for some time now, and one silver lining is simply how a lot we’ve been in a position to experiment with house cooking. So, after we received the possibility to have a world delicacies recipe field from The Cookaway delivered to our doorstep, so we might prepare dinner it just about alongside high cooks, we couldn’t say no.

An evolution of the beloved recipe field mannequin that’s dominated F&B innovation in the previous couple of years, The Cookaway is on a mission to deliver pleasure into cooking. Their thrilling menus are made with solely premium high quality components, and each buyer has the possibility to prepare dinner dwell alongside a few of the most inspiring culinary leaders on the market, together with 5 MasterChef’s and a double Michelin starred chef. In simply 12 months,The Cookaway constructed proof of idea, achieved product-market match and delivered over 5,000 packing containers throughout the UK.

In anticipation of their crowdfunding spherical (which is now dwell and open to funding!), just a few eager chefs-in-the-making from the Seedrs group had been invited to pattern The Cookaway’s completely curated Tandoori Hen recipe, with Coriander Mint Chutney and Lemon Rice. Not solely did the components arrive in lower than 2 days inside ordering, we had been in a position to sit on a digital Cookalong with each Nidhi (The Cookaway chef and co-founder) and Sahil (CEO and co-founder) to be taught high ideas, methods and uncover the tales behind the menu and model.

We compiled just a few photographs of our creations, and so they’re mouth-watering to say the least. Right here’s what our group needed to say about it: 

“I really like cooking, and this was an incredible recipe. It was stuffed with flavour, and watching every thing come collectively at each step was so satisfying. My boyfriend needed to lastly power me to cease taking photographs so he might eat…however take a look at these snapshots, are you able to blame me?” – Jasmine Lynn, Funding Staff.

“You wouldn’t usually catch me within the kitchen, however this was wonderful. Becoming a member of the dwell Cookalong made for a very enjoyable lockdown date night time, and I might extremely advocate this after lockdown is over too. From a sustainability standpoint, you’ll be able to actually see the model’s dedication to environmental accountability, as there was little or no plastic packaging which is absolutely troublesome to do in a recipe field!”  – Katherine Gilroy, Marketing campaign Growth Staff.

“Ever because the UK went into lockdown, I’ve been experimenting with totally different recipe field manufacturers. The Cookaway is absolutely particular as a result of it’s extra than simply components and a DIY toolkit. They’re passionate in regards to the flavours, and nations they arrive from, and that keenness comes by in each manner – from the packaging, to the garnishes, to the cooks speaking you thru every thing dwell. It is a must-try.” – Theo Bishop, Funding Staff.

🎉 Strive it for your self

Should you’re excited by sampling one in every of their scrumptious Indian menu in a dwell Cookalong, you’ll be able to be a part of Nidhi on April 16th for an unique investor cookalong supplied at a particular 30% low cost for the Seedrs group.

All it’s a must to do is click on on this unique hyperlink to order your field, and you’ll obtain all of the components to your door a day previous to the Cookalong occasion together with all becoming a member of directions.It is a chance so that you can interact with the Founders of The Cookaway and listen to all about their journey whereas cooking and having fun with one in every of their best-selling Indian menus.

The cookalong will kick-off with making ready a cup of masala chai whilst you chat with the Founders. Nidhi (Co-Founder and Indian Cookaway Chef) will then discuss you thru the recipes step-by-step and share fascinating information about her meals as you create a scrumptious meal collectively. Sahil (Co-Founder and CEO) can even be at hand to reply every other questions you could have about our enterprise and the funding alternative.

There’s nothing we love greater than an F&B success story, and The Cookaway is one in every of them. Their crowdfunding marketing campaign is now dwell on Seedrs, with over £650ok raised from greater than 85 traders. 

Try the marketing campaign right here to seek out out extra in regards to the funding alternative.

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Michaela Salomon

Marketing campaign Help Staff