StartEngine is an fairness crowdfunding service that facilitates connections between startup companies on-line with non-accredited traders

The platform capitalizes on a provision within the 2012 Jumpstart Our Companies (JOBS) Act, which permits non-accredited traders to buy fairness in non-public corporations which can be functioning of their early phases. 

On this article, we’ll be going by means of: 

  • The Founding of StartEngine & Core Values
  • The Idea Behind Startengine 
  • Success Tales on StartEngine
  • Extra Sources Surrounding Fairness Crowdfunding 

Let’s dive proper in! 

Founding of StartEngine & Core Values 

The Startengine fairness crowdfunding platform was based in 2015 by Howard Marks. Enterprise tycoon Kevin O’Leary has additionally performed a key position within the development and enlargement of the platform, serving as a strategic advisor. 

Because the platform’s inception: 

  • $300+ million {dollars} have been raised 
  • 400,000 potential traders have participated
  • 500+ choices have been funded 

Based on the StartEngine web site, their firm mission is to “assist different entrepreneurs and founders similar to us increase the funds they should develop and obtain their desires.”

In addition they have six core values, which embrace: 

  1. Personal the Mission 
  2. Exceed expectations 
  3. Be a Workforce Participant 
  4. Keep Curious 
  5. Do the Proper Factor 
  6. Care About Others 

You may learn extra about StartEngine’s strategic strategy and their firm missions right here.  

The Idea Behind StartEngine 

Through the StartEngine platform, non-accredited traders are introduced with a possibility to speculate as little as $100 in startups that they imagine have a shiny future. 

In alternate for an funding, traders are given a stake — also called fairness —  within the firm’s future income. 

In essence, StartEngine serves as a Kickstarter for investments. 

Nonetheless, on a platform like Kickstarter or Indiegogo, backers obtain a reward for his or her financial help, often within the type of a product. The StartEngine mannequin takes a distinct strategy — with return on funding (ROI) being the actual prize. 

StartEngine poses a a lot higher inherent danger than conventional crowdfunding platforms. Buyers have completely no assure of a return on their funding.

If a startup a given investor chooses to help performs nicely, they’ve an opportunity to make massive cash by getting in on the bottom flooring. But when the startup fails (as most of them are susceptible to do), the investor loses all of their cash. 

Any funding technique poses a component of danger. However within the case of StartEngine and different fairness crowdfunding platforms, investments are even riskier.

Solely about 10% of those companies succeed. Buyers are inspired to plan for a buy-and-hold technique that accrues over a very long time (a number of years) to see returns. 

The excellent news is there have been many wildly profitable startups which have gone on to amass enormous financial positive factors and pay spectacular dividends. 

StartEngine Success Tales 

Since StartEngine’s launch in 2015, greater than 350 corporations have raised $175 million or extra for his or her startups. Let’s check out some examples which can be performing nicely in 2021. 


Quantity Raised: $20 million 

Beforehand Crowdfunded: $43.5 million 

Buyers: 10,102 

Valuation: $447 million 

Worth per Share: $10 

Minimal Funding: $500 

Knightscope is a Silicon Valley firm that builds autonomous safety robots that patrol the locations you reside, research, work, and go to. 


Quantity Raised: $10.2 million 

Beforehand crowdfunded: $3.Three million 

Buyers: 5,146 

Valuation: $69.1 million 

Worth per Share: $54

Minimal Funding: $756

LiquidPiston is in search of to reimagine the combustion engine by means of the event of a complicated rotary inside combustion technique that calls upon the corporate’s patented thermodynamic rotary engine structure. It’s fairly the mouthful, however they promise a results of compact, highly effective, quiet, environment friendly, low-vibration, multi-fuel succesful engines. 

Monogram Orthopaedics

Quantity Raised: $6.2 million 

Beforehand crowdfunded: N/A

Buyers: 4,082 

Valuation: $75 million 

Worth per Share: $6.27

Minimal Funding: $250.80

Monogram is a medical know-how firm that’s ushering in a brand new period of joint reconstruction. By means of the linking of 3D printing and robotics by way of automated digital picture evaluation algorithms, they’re designing a robotic that mitigates dangers of poor placement, fracture, and subsidence within the joint alternative course of. 

Extra Fairness Crowdfunding Sources 

Eager about studying extra about StartEngine and fairness crowdfunding as an entire? We’ve obtained some nice sources for you: 

Right here at CrowdCrux, our mission is to guide the motion into the fairness crowdfunding period. To remain up-to-date and be taught extra about fairness crowdfunding as each an entrepreneur and investor, make sure you: 

Able to launch your personal StartEngine marketing campaign? Guide a teaching name with our founder Salvador Briggman — who has tons of nice expertise and perception on operating campaigns within the fairness crowdfunding area! 

We hope that this text has been informative for you as you got down to uncover all the chances of StartEngine and fairness crowdfunding. The way forward for non-accredited startup investing is very shiny!