Suggestions and Methods for Cross Selling Your Crowdfunding Marketing campaign

Cross-promotion on your Kickstarter or Indiegogo marketing campaign is among the finest methods to construct an natural viewers for a venture launch. 

By teaming up with different creators, you’ll be able to domesticate a mutually helpful relationship that helps all events concerned to smash their funding objectives. 

Sound like a very good deal? 

That’s as a result of it’s. On this article, we’re supplying you with all the perfect ideas and tips from cross selling your crowdfunding marketing campaign so as to be as profitable as doable in bringing your venture to market!

Let’s dive in. 

Begin With a Blurb 

You’ve most likely been working laborious in your marketing campaign web page to construe worth to potential backers utilizing parts similar to: 

  • Your Kickstarter video 
  • Partaking graphics, pictures, and gifs 
  • Marketing campaign textual content 

With the intention to pitch a cross-promotion with different campaigns, you’ll have to distill that data into a brief, readable blurb that you could simply ship out to different entrepreneurs. 

Your blurb ought to be someplace between 250-500 phrases, and embrace the next: 

  • A brief description that features the title of your venture, what it’s, and what downside it solvers for backers. 
  • A Name to Motion similar to “Click on Right here” or “Again Now” that hyperlinks to your marketing campaign web page.
  • One or two images that can be utilized by your cross promotional companion 

When you’ve obtained your blurb, it’s time to establish which companions would possibly wish to pair up with you. 

The right way to Discover the Greatest Companions 

There are a few finest practices you’ll wish to find out about when looking for a cross promotional companion. 

First off, you’ll want to contemplate the kind of marketing campaign that your venture would pair nicely with. For instance, in case you’re launching an all-in-one piece of exercise gear, it wouldn’t make sense to pair with somebody who’s doing the identical factor — that might simply be selling the competitors. 

As an alternative, attempt looking for campaigns which can be in your area of interest however not your direct competitor. Utilizing the all-in-one exercise instance above, you might seek for associated health-related campaigns similar to wellness books, weight loss plan tasks, exercise headphones, and so forth. 

By doing so, you’ll attain the same group of backers with out dropping gross sales. 

Second, you wish to cross-promote with a marketing campaign that you simply imagine in, and that has comparable statistics. The very last thing you wish to do is affiliate your model with a scammy/mediocre venture; so be sure you do your due diligence when vetting different campaigns. 

To begin constructing your record, choose your product class and scroll by way of campaigns to find people who have comparable funding totals. 

You might even dip your toes into different platforms. Are you launching a marketing campaign on Kickstarter? Browse your equal product class on Indiegogo and additional cut back the specter of competitors all whereas tapping into an excellent bigger viewers! 

Attain Out With a Private Strategy 

When you’ve recognized campaigns that you simply’d prefer to work with, it’s time to succeed in out. 

When doing so, you wish to you should definitely make a personalised connection. No person goes to wish to crew up with you in case you copy & paste a catch-all message that feels impersonal. 

To do that, embrace these parts in your message:

  • Your blurb 
  • Your present numbers (body from a place of success and pleasure!) 
  • Why you suppose a cross-promo between your two campaigns could be mutually helpful

I additionally extremely advocate backing potential companions earlier than you attain out to them. Not solely will this present that you’re dedicated to the success of their marketing campaign, however it is going to additionally enable you to pair solely with companions that you’d really again your self. 

Attain an Settlement & Put up an Replace! 

When you’ve made contact with different campaigns and agreed to cross-promote, be sure that to remain attentive and clear. 

Come to an settlement about when every of you’ll publish an replace, and ensure to incorporate the venture title, a photograph, and a brief blurb with a name to motion to again their marketing campaign. Naturally, the opposite marketing campaign ought to be doing the identical for you. 

It’s additionally good follow to be clear together with your backers. You might say one thing like: 

Hey all people, thanks a lot on your help so far with our marketing campaign! We’re tremendous excited to announce a partnership with [PRODUCT NAME], and we expect you’ll actually get pleasure from their product. 

[Partner’s blurb, photo, and Call to Action]. 

By coming proper out and asserting the partnership, you’ll come off much less sales-y, and your backers will most likely respect being directed to a different venture that may be of curiosity to them. 

Most significantly: don’t flake. It’s a foul search for your corporation, and also you wish to be referred to as a contributor to your group, not a mooch. 

When you’ve posted the replace, attain out to the opposite creator and allow them to know that it’s reside. This can permit them to trace any potential uptick in site visitors, and it’s additionally simply good enterprise. 


I hope that this text has been useful so that you can uncover among the finest practices for locating nice companions to cross-promote your crowdfunding venture. 

Cross-promotion is among the most respected instruments for driving natural site visitors to your marketing campaign. Should you comply with the ideas listed above, you’ll be able to count on: 

  • An uptick in site visitors to your marketing campaign web page 
  • Natural, free progress with backers which can be already considering your area of interest 
  • Extra funding on your venture! 

For extra concepts to unlock the final word Kickstarter advertising technique, try this text the place we do a deep dive into all the perfect practices so that you can smash your funding purpose. 

I even have an important e-book — The Kickstarter Launch Components — that has helped hundreds of creators achieve A to Z understanding of all the things that goes right into a profitable launch. 

Or you might try my UDEMY Course the place I ship greater than 6 hours of insider details about find out how to stand out on crowdfunding platforms. 

In search of extra personalised consideration? 

Guide a training name with me. I’ve helped tons of profitable campaigns attain and exceed their funding objectives previously, and I’m able to go to be just right for you! 

Good luck together with your cross-promotional journey and your venture launch as a complete! We’re rooting for you.

The publish Suggestions and Methods for Cross Selling Your Crowdfunding Marketing campaign appeared first on CrowdCrux: Crowdfunding Demystified.