The way to promote garments on-line: Depop, Poshmark, and Mercari

Deal pricing and availability topic to alter after time of publication.

They’re watching you from inside your closet.

The gown to procure for a selected bottomless brunch. The blazer to procure for an interview at an organization that is not hiring. They taunt you silently each time you push them apart for a monochrome sweatsuit.

The pandemic has made loads of us rethink our wardrobes, however getting slowed down by undesirable garments is not a pandemic-only phenomenon. Likelihood is, you have already got a trash bag in your closet the place completely good castoffs go to die — and it is simple to let that bag develop into a everlasting fixture in your to-do checklist.

That is your signal. Begin promoting your garments on-line.

Whether or not your gadgets are frivolously worn or had been by no means touched after the preliminary try-on, understanding find out how to promote them successfully is a useful ability. You may have a go-to solution to earn further money for years to return.

I’ve really useful resale apps to associates, and far of their hesitation stemmed from the identical place: “Nobody desires my stuff.” However that is not essentially true. You would be shocked at what consumers are actively looking down, particularly when costs are cheaper than shopping for new. There is a marketplace for the stuff that is too cool for Plato’s Closet and the stuff that is too primary for Buffalo Change.

I will always remember the frenzy I felt after discovering a pair of platform SK8-Hello Vans in my measurement on Depop after months of seeing “Out of inventory” in all places else. That vendor would not comprehend it, however her not wanting these random footwear made my life.

Do not let snobby thrift shops who settle for nothing bully you into considering your wardrobe sucks.

Procuring secondhand can also be one of many best methods to stay extra sustainably. The quick vogue business is a infamous contributor to landfills, and is liable for almost 10 p.c of world carbon emissions. That is the equal of 1 rubbish truck full of garments being burned or dumped each second.

It is simple to run again to the Sheins of the world when a shirt is $8, however keep in mind that a lot of what is being bought secondhand is simply as inexpensive. The distinction: Shopping for secondhand takes one thing that is already in circulation off the market. A gown that is bought out in your measurement on FashionNova might be floating round Depop or Poshmark. And let’s be actual — that $Eight shirt is not higher high quality than a shirt that is been worn twice.

Which is greatest: Depop, Poshmark, or Mercari?

Every member of the holy trinity will get the job accomplished. In reality, many sellers put up on all three to be able to attain a wider viewers.

Poshmark, the OG, has 70 million customers versus Depop’s 21 million and Mercari’s 15 million. (There’s additionally Vinted, which has 34 million customers.) The most important distinction between the apps might be their person bases: Something that is huge on Instagram will possible do nicely with Depop’s viewers (90% of customers are beneath 26), whereas gadgets focused towards ages 30 and up may fare higher elsewhere. There are gender variations, too: 97% of Poshmark’s customers determine as girls, for instance, whereas 32.7% of Depop’s customers determine as males.

Depop might be intimidating. Of the large three, it is the app that feels most like a social platform, and with that comes stress to curate an aesthetic theme, put up persistently, and deal with the store as an entire. The gang is particular: millennials and Gen Zers who perceive web tradition, comply with influencers intently, and admire classic appears to be like and full outfit styling.

For those who’re stepping into thrifting or trying to promote from a distinct segment model, head to Depop. You may have higher luck promoting a recognizable sweater from Lisa Says Gah than a generic turtleneck from Without end 21. (Make sure you use hashtags, together with the model identify and phrases folks may search, like #plaidpants or #NWT — “new with tags.”)

Fortunately, Depop’s interface is tremendous approachable. The app appears to be like lots like Instagram — you may scroll by means of a feed displaying one merchandise at a time from outlets you comply with. (You can too search by class or swap to the Discover web page for a grid of recent gadgets, which Depop curates as “one of the best gadgets from our neighborhood.”)

Poshmark and Mercari are extra chaotic. Your feed will likely be stuffed with updates about new listings, however some will solely be *vaguely* just like belongings you’ve checked out earlier than. Their search options get cluttered, too: Poshmark’s search bar tends to tug up gadgets that do not fairly match the search phrases, and Mercari regularly turns up gadgets which have already bought. Come by means of, filters.

The Poshmark neighborhood’s requirements additionally are typically a bit looser. Many customers are nonetheless younger and hungry for classic and designer items, however older millennials and members of Gen X may really feel extra at house right here than on Depop. (My mother generally provides me gadgets of hers to promote; in these instances, Poshmark is my go-to.)

Poshmark additionally lacks a solution to message different customers straight. Personally, I do not love having a convo within the remark part, however different customers do not appear to thoughts.

Mercari, for its half, is the place to promote house items like electronics and decor. Consider it as just like eBay: a different market with one thing for everybody. Mercari remains to be nice for vogue resale, although, particularly for issues like model new sneakers nonetheless within the field, kids’s clothes, or outerwear that also has the tags.

In response to a query about Mercari’s target market on the Mercari subreddit, Reddit person chibidesigns writes: “I’ve had numerous success promoting random issues on Mercari. Bought computerized toothbrush heads inside 10min of posting, and bought numerous outdated electronics wires I had laying round. Clothes strikes, however at a slower tempo than what I transfer on Poshmark.”

Making your listings pop is much less work than you assume

Beginning a profitable store would require some legwork, however comply with a couple of key rules and you will be good to go. This is what to deal with.

Begin with the background. Think about what you, as a purchaser, would wish to see to really feel comfy shopping for clothes from somebody. Blindingly synthetic lighting or a carpet lined in pet hair don’t precisely show that the vendor takes care of their garments. A half-assed picture might ship the message that you simply’ll be half-assed with transport or communication, too.

Assembling a makeshift studio is an efficient transfer. It would not should be fancy — assume cohesive and presentable, like a properly adorned nook of your room or a plain wall exterior your house complicated. A uniform look is nice, however what actually issues is displaying that you simply take satisfaction within the reselling course of.

Modeling garments isn’t a requirement, particularly once you’re promoting one thing as a result of it would not match. However since returns aren’t quite common on resale apps, consumers do admire seeing what an merchandise appears to be like like on an individual.

Alexis Kingdom (@kingdomscloset) basically runs a Depop empire. She has a following of over 14,000 and has bought over 700 gadgets. However earlier than testing the choosy waters of Depop, she used Vinted and Poshmark to be taught the ins and outs of pricing and posting. What began out as a aspect hustle to eliminate outdated stuff rapidly changed into a (not so) small enterprise, the place she now sells thrifted gadgets, cool handmade items, candles, and crystals. (Test Kingdom’s YouTube channel for an upcoming collection on ideas for sellers.)

Credit score: @kingdomskloset/depop


Credit score: @kingdomskloset/depop

“Once I initially began promoting, I did not even mannequin. I took hanger images — good hanger images — and made a number of gross sales again within the day,” Kingdom says. “However as quickly as I began Depop, I knew that I needs to be modeling the gadgets as a result of I wished my store to be a mirrored image of me in a means. I really feel like being in images has helped me join with consumers extra.”

There is not any want to tug a good friend out for a shoot. The self-timer in your cellphone can work surprisingly nicely, but when that makes you’re feeling rushed, a wi-fi shutter distant and mini tripod offers you extra management.

Do not feel like being in entrance of the digicam? There are different methods to take eye-catching images. Placing an merchandise on a hanger is a classy various, so long as the background is comparatively impartial. (Bonus factors if all your images have the identical backdrop or theme.) Photographing garments in opposition to fluffy white rugs is a well-liked transfer, however a superb chunk of wooden flooring appears to be like stylish, too. An artsy prop, like a plant within the nook, can add a little bit of spice.


Credit score: @laurelalyse/depop


Credit score: @curlsvintage/depop

Many customers use an precise backdrop (might be a sheet, might be a $19 cloud backdrop with fairy string lights). Others edit enjoyable backgrounds utilizing Photoshop.

Kingdom’s greatest tip for making clothes look good no matter the way it’s posed? IRON.

Lighting could make or break a photograph. Pure daylight captures colours and textures as they seem IRL and may spotlight stains or snags that you could have missed. But when pure mild is not accessible, a setup that mimics pure mild will likely be a godsend. (A 5000Ok mild bulb is an efficient place to begin.) Strive a Lume Dice, an adjustable daylight lamp, or legit studio lighting with a white umbrella, like Kingdom suggests. If you do not have room for an entire softbox scenario, although, LED video lighting will nonetheless make a distinction.

Launder your gadgets earlier than promoting. Take the time to hang-dry gadgets that may’t go within the dryer, and hand wash delicates that say to take action. (A number of drops of Woolite Delicates within the sink will do exactly fantastic.) It will assist with fading, shrinking, and cloth sturdiness, and might be the distinction between “glorious” or “truthful” situation.

Fundamental stitching abilities go a good distance. SNL followers will bear in mind the skit the place Larry-David-as-Bernie-Sanders recommends conserving the little button within the baggie that comes with pants. He is proper: An merchandise with a lacking button will possible fetch a a lot lower cost. (If you checklist the merchandise, word that the additional button will likely be included with the sale. It reveals the client you are accountable.)

So long as you have got a needle and a few matching thread, you’ll be able to substitute a button or mend a gap. Taking the burden of restore off the client can improve the worth (perceived and precise) of what you are promoting.

Kingdom agrees. “My eye is healthier for locating these now, however once I first began thrifting, I might come house with stuff that had huge holes in it and was like ‘Oh my gosh, what am I alleged to do?’ However I would patch them up and make them look excellent,” she says. “It is positively very helpful to have that ability — understanding find out how to restore small issues like that.”

A measuring tape is one other staple. Consumers will nearly positively ask for measurements on pants, particularly in the event that they’re denim. And understanding your personal measurements is useful data when looking in your holy grail classic Levi’s.

For those who’re feeling formidable, it’s possible you’ll wish to spend money on a stitching machine. This can be a should for thrift flip TikTok fanatics, nevertheless it’s additionally good to have one available for extra concerned repairs, like changing a zipper. (It is simple, I swear. Purchase a zipper of the identical coloration on Amazon and discover a DIY video.) You must nonetheless inform consumers in regards to the patch job, nevertheless it’s higher than dropping the “damaged zipper” bomb.

Saving your packing containers and mailers will save your ass

Do numerous on-line buying your self? Reuse that Amazon packaging as a substitute of paying for brand spanking new mailers. I’ve obtained orders in outdated Sephora packing containers and Goal mailers and have by no means minded, and I do the identical myself (inside cause — skip the tattered ones). Many consumers buy secondhand as a result of they worth sustainability, so that they’ll admire a store that does not let packaging go to waste.

Get conversant in transport

As TechCrunch author Ingrid Lunden famous in a 2019 piece about Depop, “consumers usually don’t appear to anticipate the identical form of transport, monitoring, or supply professionals showing at their doorways” as they might for big-box purchases. They perceive that you simply, a fellow common human, are dealing with transport, and usually tend to be chill about it — so long as you attain out and clarify any delays.

Nearly each resale app works with USPS to create printable transport labels, that are paid for by the client until toggled in any other case. Poshmark makes use of a flat transport charge, whereas Depop and Mercari supply a number of choices based mostly on weight. (Some Depop sellers have observed that “free transport” activates robotically, even after they do not toggle it themselves. Double verify after posting.)

It is sensible to make use of a kitchen scale to weigh packages and select a label accordingly, in any other case you threat the put up workplace sending your bundle again.

Promoting charges, defined

Although itemizing an merchandise is technically free, every platform takes a proportion of your sale to cowl different charges.

Mercari pockets the least, solely charging 2.9% plus $0.30 for every sale. Depop and eBay cost a 10% flat charge, which appears hefty till you think about that Vinted steals 19%. Poshmark’s charge depends upon worth, however can get fairly steep: $2.95 is taken from gross sales beneath $15 and 20% is taken from the remaining.

It is a laborious capsule to swallow, however you in all probability will not make the quantity again that you simply paid. An merchandise might be new with tags and consumers will nonetheless in all probability must see a lower cost to be satisfied to purchase from a random particular person as a substitute of the model’s official web site. See how different sellers are pricing related gadgets and hold put on in thoughts.

Coping with lowballing

In some unspecified time in the future, you are certain to come across a potential purchaser who presents an quantity so low, it feels offensive. A $10 high is already affordable, however somebody will inevitably attempt to get it for $7 (understanding rattling nicely that, after transport, you may make about $2).

Making presents generally is a helpful tactic when accomplished respectfully. Some customers do make truthful recommendations that will not halve your revenue, and acquiescing might encourage an extra-sweet overview. For those who completely aren’t right down to haggle, word within the description that your asking worth is agency.

The supply function on Mercari and Poshmark makes it straightforward to ship decrease costs to customers displaying curiosity in your merchandise. Depop requires you to message the particular person to make presents, which is further work however could make for smoother negotiations in the long term.

Keep in mind: Everybody begins with zero followers

Getting eyeballs in your profile relies upon much less on follower depend and extra on high quality images, fast transport, and responsiveness to consumers’ questions. Cowl these, and stacked optimistic evaluations are possible in your future. Whether or not your objective is to construct a following or just eliminate stuff you are not feeling, the guidelines above can assist get your gadgets bought rapidly — and get that money into your checking account.