Which Startups Received Veganuary? | Seedrs

Veganuary grows in recognition each single 12 months, as veganism turns into one of many fastest-growing way of life actions within the UK. In 2019, 1.Three million folks in Britain selected to forego animal merchandise throughout January, ten instances greater than formally signed-up to Veganuary (supply). It was calculated that the overall quantity of this discount of meat and dairy was no less than 4,452,603kg, equating to roughly 3.6 million animals (supply). 

This alone makes it simple to grasp why so many manufacturers are capitalising on the booming market of veganism. From big meals firms to hole-in-the-wall institutions, everyone seems to be leaping on the vegan bandwagon. On the earth of startups, there is no such thing as a scarcity of manufacturers championing veganism and Veganuary and the constructive impact it has on the setting, animals and our well being. Here’s a roundup of our favorite manufacturers smashing Veganuary. 

Meal Supply 

1. allplants

allplants is a London-based startup delivering ready-made vegan meals to properties. Based in 2017, brothers Alex and Jonathan Petrides imagine that “consuming 100% plant-based meals needs to be tasty, simple and handy”. By freezing their meals instantly after cooking, they guarantee diet and style isn’t compromised, ensuring it tastes simply as nice in your kitchen because it does in theirs. 

Reasonably than catering for the small variety of folks consuming completely sustainably, they champion hundreds of thousands of individuals consuming imperfectly with a change to vegetation one dish or day at a time; supporting the vegan-ish and the Flexitarian. allplants will likely be elevating on our platform, pre-register to take a position right here!

Supporting Veganuary, they’re selling the allplants problem – plant-based meals all through January, or for simply two days every week.  

2. Huel

Launched within the UK in 2014 by Julian Hearn, Huel (from ‘human’ plus ‘gas’) presents a wide range of dietary meals merchandise designed as a meal alternative for busy, time-pressed folks. Not solely is the meal handy, nevertheless it additionally utterly nutritionally balanced with the right quantity of protein, important fat, carbohydrates, and 26 important nutritional vitamins and minerals your physique wants.

Furthermore, the merchandise are vegan, lactose-free, soy-free, GMO-free and accredited by Registered Nutritionists, completely suiting these wishing to cut back their meat and dairy consumption whereas saving money and time. The components are all sustainably grown, and the model may be very centered on being moral and environmentally pleasant with zero meals waste. 

Inspiring Veganuary contributors, they’re selling the well being advantages of Huel and the 5 most essential nutritional vitamins and minerals you want within the depths of winter that may be discovered of their merchandise.

Product supply

3. M*lkman

A 21st Century tackle the standard milk-delivery enterprise, however as an alternative of delivering cow’s milk, M*lkman delivers nut milk in recyclable glass bottles to properties, and shoppers can omit their empty bottles after use for the M*lkman float to gather. Championing sustainability and the usage of plant-based merchandise, their almond milk accommodates 12% nuts, which is the best within the nut milk business and the enterprise donates 10% of its income to Greenpeace.

4. Farmdrop

Farmdrop is an internet moral grocery store. Farmdrop satisfaction themselves that 70% of the contemporary fruit and greens delivered to your door are sourced from inside 100 miles of your metropolis. By comparability, solely 23% of contemporary fruit and veg offered all through the UK is grown in Britain. This implies the produce is more energizing, extra seasonal, and fewer carbon-intensive. Farmdrop additionally pays native and sustainable suppliers a fairer value for his or her produce, roughly twice as a lot as they’d get from a grocery store or a wholesaler. As a result of they pay farmers pretty, farmers will not be compelled to make use of industrial-scale strategies, and so they can proceed making meals in a approach that’s good for the animals, good the setting, and good for our well being.

Though not a vegan model, they be certain that all their beef, lamb, poultry and pork is 100% free-range, stating that “all animals are allowed to specific their pure instincts in a harmonious setting. The bulk are ate up grass and pasture for his or her entire life as a result of meat fed a pure food regimen is leaner and accommodates greater ranges of fine fat and nutritional vitamins.” So, for individuals who are vegan-ish or Flexitarian, you may be certain that your meals is free-range, accountable and sustainable.

To scale back plastic waste, they ship weighted fruit and veg in brown paper baggage or absolutely dwelling compostable baggage and nets, inexperienced supply crates for unfastened objects, returnable glass jars, recyclable or compostable paper trays and movies, reusable glass bottles and plastic-free bread packaging.

5. Oddbox 

London’s highest rated veg field (4.8/5) that delivers seasonal fruit and veg containers to London properties with minimal packaging. Targeted on decreasing meals waste, Oddbox works with farmers to rescue contemporary, seasonal surplus fruit and veg that don’t meet beauty grocery store specs. Furthermore, as much as 10% of their rescued produce is donated to charities resembling Metropolis Harvest to assist combat meals poverty in London.

Meat Substitute Merchandise 


THIS is a UK-based firm who claims its plant-based bacon can “idiot carnivores”, based by two former burger chain bosses who determined to show their work from animal meat to plant-based meat. Now out there on Ocado and different on-line retailers resembling Holland & Barrett, their plant-based hen and bacon are additionally served in over 20 eating places. 

This month, THIS teased followers with a Veganuary shock by stating that an A-list movie star is likely to be dropping by to assist hand out the meat-free bites from their meals truck in London.

7. Past Meat

The official sponsor of Veganuary 2020! Primarily based within the US, Past Meat produced plant-based meat to deal with 4 rising world troubles: human well being, local weather change, pure useful resource depletion and animal welfare. For individuals who wish to cut back their meat consumption, however don’t wish to compromise on their style for meat, Past Meat is likely to be the reply. Their merchandise are non-GMO and supply higher or equal protein ranges than their animal counterparts, no ldl cholesterol, much less saturated fats, and no antibiotics or hormones.

Based on the College of Michigan, a Past Burger makes use of 99% much less water, 93% much less land, 90% fewer GHGE and 46% much less vitality than a beef burger.

8. The Meatless Farm Co.

Primarily based in Leeds, The Meatless Farm Firm produce plant-based mince, patties and sausages, serving to folks cut back their meat consumption by making swapping to meatless simple by not compromising on style and texture.

Try their meatless consumption calculator to see what distinction you may make through the use of their meatless options in your favorite meals.

Dairy-free Merchandise

9. Oatly

Swedish firm Oatly was based 25 years in the past after food-science professor Rickard Oste developed a expertise that makes use of enzymes to liquefy oats right into a wealthy milk. Not like the vast majority of different milk manufacturers, Oatly focuses on one factor solely: oats. The corporate strongly argues that oats are the best choice, each environmentally and nutritionally, and has since grown an extremely sturdy group of brand-ambassadors. 

For Veganuary, Oatly started its greatest marketing campaign thus far throughout Brighton, Bristol, Glasgow, London and Manchester, the out-of-home adverts executions comprise tongue-in-cheek messages to shoppers, together with “Simply so you understand, cracking the flat earth debate is past the capabilities of this oat drink poster”.

Meals Waste Warrior

10. Rubies within the Rubble

One other Seedrs Alumni, Rubies within the Rubble create merchandise utilizing surplus meals that will have in any other case been wasted – not due to their style, however as a result of they have been within the improper form, dimension or color. Providing an award-winning vary of ketchup, mayo’s and relishes, every produced within the combat in opposition to meals waste. Their mayo is vegan, made with aquafaba, the protein-rich water leftover from cooking chickpeas which might usually be thrown away, as an alternative choice to eggs. This Veganuary, they’ve partnered with Higgidy Meals as a part of a meals giveaway competitors.

Ellie Collins

Ellie Collins

Content material Advertising Supervisor